I was writing a post about a sex toy (tune in tomorrow), when I received an alert that Uber has a new offer. I wanted you to know about it immediately.

If you ever use a helicopter, you will want to know about Uber and Airbus. They have a new trial helicopter service.

First stop, Utah during the Sundance Film Festival, which is taking place this month. Uber will offer car service rides to and from the helipad. More locations coming soon if this one works out.

Uber has been down this road before. The company offered $3,000 helicopter rides from Manhattan to the Hamptons. 

Read more about this development in The Verge.