Do you remember the catchphrase, “Where’s The Beef?” It originated with the fast food chain Wendy’s, but quickly caught on as a trendy one-liner for every substance question pertaining to an idea, product, or event. Everyone, regardless of age, used that expression non-stop.

There’s a new catchphrase being bounced around that you might hear soon. “Does your toothbrush have an app?” The slogan was developed by the inventors of the Beam Brush from Beam Technologies.

Watch the video here that asks the question

They hope their slogan will go viral so that everyone will soon know about their invention. It is the first toothbrush with a wireless Bluetooth sensor embedded in the upper part of the brush that tracks your dental hygiene activity. The information syncs to the app (both Android and Apple) which will automatically give you a total picture of your brushing habits. The information can be emailed to your dentist.

Alex Frommeyer, cofounder of Beam Technologies, said the biggest revelation in all of this, is that most people only brush their teeth for 46 seconds. A good cleaning, according to Beam, is two minutes. In fact, the Beam Brush plays two minutes of music while you brush, so you know when to stop.

The Beam Brush is available in blue or pink with adult or kid-sized brush heads. Pre-orders for the brush cost $35. When it launches in November, the price goes up to $50.

.