Admit it. As we get older, we become more and more frugal. If you are willing to admit it, boy do I have a website for you.

It’s a new concept, kind of Consumer Reports on steroids. I found it the other night when I was at Pepcom, a press tech meetup. Decide.com is a website that saves you hundreds, if not thousands of dollars per year just by letting you know if the price on something you want to buy will go up, stay flat, or go down. The site will also tell you the best time to buy the product and if they are wrong, they will pay you the difference.

When Shauna Causey, vice president of decide.com, first spelled out the full range of shopping features that Decide offers, I thought how does this business model make sense. Then when she showed me how the concept worked, it all made a lot of sense. Everyone is charged anywhere from $3-5 a month, depending on the type of membership, and you get to find out if you should buy something immediately or wait.

The decisions are all scientifically based on proven statistics and data that predict price drops or increases so that you get the best deal while shopping. Decide is so confident in their approach that if a price drops after they told you to buy it; they’ll send you a check in the mail with the difference. Now that is a Wow Now.

You can either browse through their website until you find the product that you want, or use your iPhone to search for Decide’s official opinion. They tell you if that specific store or website is offering the best price available for the gadget. This is perfect for the on-the-go impulse buyer who really needs to think before he or she buys.

This is how it works.

1-Buy and send confirmation email
2-Send your confirmation email to guarantee@decide.com
3-Decide tracks the price for 14 days. They do the work for you.
4-They pay you the difference if they are wrong.

Shauna added, “Decide is all about leveraging data and technology to help shoppers. Decide uses a patent-pending machine learning and text mining algorithms on billions of price points across millions of products, blog posts, and articles on the web to enable shoppers to make the best buying decision possible”
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Decide advises you to buy or wait based on our proprietary price and model predictions. “Our price predictions are right 77% of the time, and when they are we save you $101 per product on average.”

Here is a message from Decide’s CEO

Hello,
We started Decide.com with one goal in mind: You. When you shop with us your experience is completely unbiased and one hundred percent objective. We are not influenced by advertisers and retailers and do not accept payment for highlighting their products. As we decided to take the next step as a business, we had a tough decision to make — either allow advertisers on our site (which would make them our customers and we lose our objectivity) or roll out a Decide membership and charge for valuable features.

After some soul searching, the choice became obvious — go all-in and continue serving you. We continue to be your trusted, unbiased advisor. We now offer a Decide membership. Members will have access to our data-driven price predictions and price guarantees and save hundreds of dollars annually.

We hope you will join us.

I could not be more excited about our mission to level the playing field for you and help you feel more confident in your shopping decisions. Thank you for your support.

Mike Fridgen
CEO, Decide.com