I want to be sure that you didn’t miss this milestone in advertising history. This post falls under facts that every DigiDame reader should know.
For the first six months of 2012, Google generated more money in advertising revenue on a global stature than all of the U.S. print publications put together. Do you realize what that means? A company that most people never heard of 14 years ago just sold more advertising than every newspaper and magazine sold on your newsstand in the first half of this year. Google brought in $10.9 billion in ad revenue, while U.S. newspapers and magazines brought in $10.5 billion.
The people working in print media are all scratching their heads over this one. Who ever thought this would happen so fast? Don’t underestimate the power of the Internet.
Speaking of the Internet, I also want to be sure you know this statistic as well. Cyber sales were up this year 30 per cent on the Monday after Thanksgiving. That is another strong indicator that more and more Americans are getting used to the Internet and enjoying the comfort it brings them.
DigiDame 
And that is just Google, now add in Yahoo, FB, AMZ etc. WOW! A few observations:
1. Total spend in ’04 was around $73B and total spend for ’11 about $72BB so the pie has not grown, just a shift in media
2. It would be interesting to see the rate card (or actual per column inch) for newpaper in ’04 vs. today. The over all linage may be the same (although doubtful) just at much lower rates
3. The data did not include online ads for newpapers, I’ll bet that number is significant
Regardless, Digi D is right on the money (again) this is a huge event. THX for keeping us informed.
BB