Digital Technology Provides a Different Type of Haute Couture

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Carrie Underwood at the Grammys.

If you watched the Grammys last night you had to be mesmerized by the special effects that appeared on Carrie Underwood’s silver gown. It was specifically made for her performance of “Blown Away,” which won the Best Country Solo Performance and Best Country Song for 2012.

The Theia gown featured a 4-foot, 5-inch wide skirt, that acted as a screen for the video projection show. First came sparkling stars, then rose petals, then butterflies. The projection “couldn’t have been a more perfect opportunity to fuse light in a literal sense on one of my gowns,” Theia’s creative director, Don O’Neill, told People Magazine.

I predict two things: 1) Theia (named for the Greek goddess of light) is going to become the next Vera Wang. 2) Women are going to want to wear gowns that are capable of projected images for weddings, the prom, Bat Mitzvah’s, and all formal gatherings. No one wants to do the Kim Kardashian outfit change during a night out for the cameras. Let technology do all of the work!

Underwood was absolutely stunning with the imagery bouncing off of her gown while it was simultaneously being projected on the walls, ceilings and space surrounding her. The gown consisted of 10 yards of Duchesse satin, 100 yards of tulle and crinoline, and thousands of Swarovski crystals on the bodice. .

 

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