My career may have been saved today by another 60-year-old-plus woman. Maybe she was even in her 70s. All I know is that I got a renewed respect for myself at the Audio Show today when a senior gal showed up to test the high definition portable audio player my client Astell&Kern was introducing.
I must be prejudiced myself, because when I saw her step up to the booth I started to laugh. Why would an older woman be interested in testing out hi-def sound? Of course, I asked her. She told me that she loves music and she is always searching for better quality. That was pretty odd considering my client is targeting the under 50 crowd.
In a sea of youngsters, it was a pleasure just to see someone closer to my age. I was trying to eyeball my young client to see if he noticed that this woman validated me as an older PR rep in the biz compared to all of the young girls parading around.
For the last two days, my client has been asking me if I needed to sit down at the booth or take a break. No one has ever asked me that before. I kept feeling like he was expecting me to pass out any minute.
When I related this story to Eliot, he said it was an Asian thing. My client is Korean. Eliot said Asians have great respect for the elderly. OMG. Now Eliot is calling me old, too.
There is no way out of this mess. I can’t stop the clock. I asked the woman for her advice. She looked at me, paused, and asked why I was asking her. After all, she said, she was much younger than I was. I didn’t want to argue the point. I suddenly realized she wasn’t being literal. She was being pragmatic. We project our age in how we conduct ourselves. When will I ever learn?

It’s the baby-boomers or active seniors who have the disposable income that companies should make their target market.
That’s just my opinion. But I’m a 50+ year old woman…hear me roar!!