A whole new concept in shopping will be making its debut during the Katy Perry Super Bowl XLIX halftime show. This one is targeted to women.

While the singer/dancer will be showing off all of her latest moves, a company named Delivery Agent, will be pitching her limited edition branded products on Twitter, YouTube, Shazam, Roku, Samsung and LG Electronics.

Deliver Agent is an interactive e-commerce company and is the mastermind behind the sales pitch. Variety and USA Today explain e-commerce shopping works.
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The merchandise being offered this Sunday will stay on sale for a few days. If this concept is successful, expect more e-commerce specialty products to be offered on multi-platforms.

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