https://vimeo.com/139401042

I always thought it was peculiar when a friend, or family member, announced on Facebook, that his or her father died. What was more shocking was when the sorrowful post received 100 “likes.”

I could never figure out if that meant Facebook members were happy that the father died or they just wanted to acknowledge the post. Of course, I knew that it meant “acknowledgement,” but it still disturbed me. 

Voila! Facebook founder Mark Zuckerberg must have sensed my frustration. In a recent meeting, he admitted the company was working on a way for Facebook users to show “empathy” when it was inappropriate to “Like.”

Zuckerberg said they were not going to produce a “Dislike” button because he was not interested in turning Facebook into a platform “where people voted up or down.”

Therefore, Facebook is contemplating a “Sorry” button because they feel it’s more appropriate. Nothing has been finalized.

Watch the video to hear Zuckerberg talk about the possibilities.