What A Press Conference Looks Like These Days

Let’s take a peek at the Waterpik Sonic Fusion Press Conference

The Intrepid Sea, Air & Space Museum,


May 15, 2018

The press agreed pairing the new Waterpik Water Flosser with the Intrepid was very clever because they are both known for water, technology and power.

The 70-plus members of the media, who showed up for the introduction of Sonic Fusion, will remember this press conference forever. It was in a creative location, the presentation was informative and entertaining, the product was extremely innovative, and the Waterpik team mixed well with the audience.

It’s rare for the media to applaud a presentation. Waterpik got a big roar. They were engaged in the discussion, asked questions, and gave the Sonic Fusion an initial thumbs up.

The work has just begun. We need to get superior editorial coverage, keep the press interested and create many new programs to prove Waterpik is a major marketing and sales force.

Suzanne Carranza of Waterpik

Bart Prins of Waterpik

Brian Woodard of Waterpik

Jay McCulloch of Waterpik


6 thoughts on “What A Press Conference Looks Like These Days

  1. Pictures indicate that this was a textbook example of how to stage an event. The venue and theme were right on target. Terrific turnout. Congratulations to you and Waterpik!

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