I know that many of you must be wondering what the Bird Box challenge is all about, and why it is constantly being talked about on the Internet. It took me a while to understand what was going on, but when I did, I wanted to explain it to you.

Bird Box is a movie on Netflix about a woman, (Sandra Bullock), and her small children, who are forced to make it through a forest and river blindfolded in order to avoid supernatural sightings which cause people who see them to die by suicide.

The movie is quite morbid and scary. Wikipedia explains, “It’s a 2018 American post-apocalyptic drama thriller film directed by Susanne Bier from a screenplay written by Eric Heisserer, based on the 2014 novel of the same name by Josh Malerman.”

Netflix warns everyone that the Bird Box challenge is a dangerous trend. It went viral because it was started by a number of popular YouTube creators like Morgan Adams.

Watch the above video.

The Bird Box challenge is to wear a blindfold at all times, inside and out, for 24 hours. Learn what it’s like to be blind. Individual challenges have different times. Netflix has issued a statement on Twitter asking viewers not to hurt themselves. “We don’t know how this started, and we appreciate the love, but we just have one wish for 2019 and it is that you not end up in the hospital due to memes.”

Netflix doesn’t have any ownership of the challenge. It’s just one of those things.