Katelyn just debuted a whole new floor routine at the PAC-12 women’s gymnastics championship in West Valley City, Utah. This gal is awesome. Watch the video below. You will be seeing a lot more of her.
If Samsung paid “The Tonight Show” millions of dollars to be a single sponsor, they really got ripped off. The brand name of Samsung got mentioned only a few times during the show, but nothing special. There was no discussion of what the Samsung Galaxy S10 does and why someone should buy it.
Truth be told, Fallon could have used any smartphone to record parts of the show. Samsung didn’t even do the entire job. They had lighting, audio, and recording help from other professional companies. There was nothing extraordinary about the segment.
Variety made a big deal about the show. They said, “Samsung wants to change the way viewers look at Jimmy Fallon.” I certainly didn’t see that.
Variety said, “Monday night’s broadcast of NBC’s “Tonight Show” will feature no opening monologue and no traditional sit-downs with guests. Instead, Fallon will open the program by telling viewers that the entire episode has been shot with the Samsung Galaxy S10+ smartphone, which features an ultra-wide camera lens, and explain that it will showcase some of his favorite New York spots. The collaboration is part of a broad ad deal Samsung has struck with NBCUniversal.
“Samsung’s smartphone connection to “Tonight” adds a new dimension to one of Madison Avenue’s most-sought formats. For the past few years, certain categories of advertisers have placed new emphasis on late-night TV, eager to get their products in front of younger viewers in unique ways that simply aren’t available in scripted programming (and are cheaper than advertising in primetime).”
Yesterday was Apple’s day. This was a waste of money. Here is the Variety story. Click here.
Pretty amazing.