My friend Todd brought up an excellent point this morning after reading my post on Marissa Mayer’s order for all Yahoo employees to report to work.
This is what Todd said,
“The future will show if Marissa Mayer made the right decision, or not. What is interesting to this point is how Yahoo stock has appreciated about 30% since Meyer became CEO. At the same time, Apple stock has dropped 35%. Who would have thought that Yahoo’s stock would outperform Apple’s stock by 65% just 5 months ago?”
I want to use this opportunity to express my feelings about the Apple stock. Let me first say that I am the least qualified person to be talking about stocks when it comes to financials. However, I feel totally qualified to talk about public relations. Despite what many people think, I believe the stock market is based 50 per cent on PR and 50 per cent on the ability of the company to perform, which of course, impacts the stock.
I don’t think it is fair to compare Apple to Yahoo. I will repeat what I posted this morning so everyone can follow the thread of our discussion.
” I don’t think a stock valued at $440.91 (Apple) should be compared to a stock at $20.74 (Yahoo). You bring up a very interesting point that I have been thinking about for a while. So far Mayer is improving the stock with cosmetics, an update to the home page and the PR on “no remote workers.” There could be others but I don’t remember them. She is in the honeymoon stage now with investors. Unless she starts making Yahoo a much needed site, the stock is going right back to where it was when she started. Hiring Mayer while she was pregnant was a PR coup. All attention went to Yahoo after her appointment. Genius. There were years when no one paid attention to Yahoo. Apple obviously doesn’t care about its stock price otherwise Tim Cook would be preaching to the investment community. He is no Steve Jobs but he should be doing a better job at trying.”
Now, I want to add that there has to be a reason why Tim Cook is not waving the flag for the company. Judging by his demeanor, he just doesn’t want to get caught up in all of the vapor-ware that gets so many executives into trouble. He would rather let the stock flounder for a while and then let it skyrocket when they come up with another revolutionary product category. I don’t agree with this tactic because I don’t want people to fall out of love with Apple. I think they have a great future.
If I could get my hands on Tim Cook (and maybe someone will send him this post). I think he needs to be more of a showman. It is up to him, and no one else. That is what Steve Jobs did. When he spoke to us, we felt like our higher power was talking to us. We ate up every word. While everything else was falling apart around us, Apple, and everything about it, was the highlight of our day. We were rooting for them. If someone mentioned Apple, everyone in the room would smile. Their stores had a certain energy that made every visitor feel special and hopeful about their public and private lives.
I knew that when Steve Jobs got sick, that era of Apple was over. I do believe that they will continue to innovate, but unless PT Barnum comes to the rescue this company has to rely on product. Anyone who read the Steve Jobs biography knows that Apple has had more ups and downs then a jack-in-the-box. Steve had to be patient during the down times. He had to fight off the mediocre in order to achieve greatness. I just hope his sidekick Tim is working the room. Can he show us some signs of life?