The Google Public Alert System

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Google wants to be your go-to source for everything that involves “alerts.” Starting immediately, Google is going to provide alerts from police, fire, and emergency management agencies.

Google is working with Nixle, a subscription service that sends alerts to cellphones and social media platforms. There are 6,500 police agencies that use Nixle. Those agencies currently serve more than 150 million people, but only two million people currently subscribe to Nixle, so that number should increase dramatically.

Google wants to be a full service alert company for weather, natural disasters, traffic, and all events. With over 100 billion searches per month, Google is quickly becoming a one-stop reference center.

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