The Next (Big) Step in Portable Music Players

By now, many people have portable music players. They are better known as MP3 players. Music lovers use MP3s while they exercise, take long trips on airplanes and trains, drive in a car, are in
between appointments, and just relax. They are a wonderful invention.

What you don’t know is that most audiophiles (true sound aficionados) don’t consider the sound quality of MP3 players to be very good. In fact, many believe that the music has been distorted so much that no one is really hearing studio sound. Enter Astell&Kern AK 100. This is the first high definition portable music player.

My agency, HWH PR, is involved in the introduction of this unit. We demoed it to the music world at the New York Audio Show this past weekend. I was thrilled when many audio journalists (Absolute Sound, Stereophile) said the AK100 was the most exciting product at the show. One of the reasons for that is because the AK100 is pioneering a new achievement in portable sound. Many of us have big speaker systems at home that help us achieve the best sound possible. Now, we can take that quality on the road with us.

Oh, you want to know price? A mere $700.00.

Watch the video for a super great demo from B&H Photo.

2 thoughts on “The Next (Big) Step in Portable Music Players

  1. I’m obviously not an audiophile, since I’m enjoying Pandora so much on my new phone. But even I can tell Pandora sounds better through the car speakers. Loving my Bluetooth.

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