This week was one of transition. I went from a traditional office environment to working remotely from several locations: home office, shared executive suites, co-working spaces, business social clubs, hotels with wide-open lounges, and yes, Starbucks.
I am now officially taking advantage of the digital revolution. Over a year ago, I realized that all my office needs were in my oversized handbag which contained my laptop, iPad mini, iPhone, a writing pad, some pens, and business cards. I no longer need cabinets, a permanent desk, a landline, and my very own waste paper basket.
Everyone in our office has been working much longer hours for the last year or so as members of the media are also working remotely. Most are not confined to 9-to-5 anymore just as long as they get their work done. We get media inquiries via email in the wee hours of the morning and even weekends because many writers like to work oddball hours. We also deal with international press around the clock so we are constantly checking to see who is requesting information about our clients.
The time it takes to travel back and forth on a daily basis to a traditional office is time lost dealing with the real work clients want us to focus on. It is very important for PR people to respond to press inquires instantly. An editorial deadline is no laughing matter.
Now when I have meetings, I either go to the other person’s office or I ask them to meet me in remote locations I have established. I really don’t want strangers or business acquaintances in my apartment, so I signed up for conference rooms at Empire Suites. Empire caters to transient business folks who require exquisite professional office environments on a per-need basis.
I also stop by co-working spaces like New Work City and We Work if I just need a table and a chair. The crowd is much younger but this is where you find all the Internet geniuses. I also participated last week in a major strategy meeting in the lounge area of the W Hotel and had coffee with an associate for two hours in the bar/lounge area of 8 1/2, a stunning restaurant on West 57th St.
I am off to Miami this week where I conduct myself the same way with the same kind of resources, just 1000 miles to the south. When I travel around the world for business and on vacation, I always have my office with me. When you own a company that is in the service business, you don’t go off the radar screen for too long. Out of sight, out of mind. We can’t afford that.
So while I have been working from home during non-office hours for many years, it is now official. My office is where I am standing at the moment.



Good for you! Best wishes for continued success.