I’m not sure how and when it started, but the big communications platform today is conference calling. Anyone who is heavily involved in business today has several conference calls set up on a routine basis every week, if not every day. I call these Checkpoint Charlies which means that strategic partners working on the same project all call into a conference number at a designated time to give their status on the project.

Most workers set up conference calls through an outside service where the person who initiates the call can choose options like record, mute, and transcribe. It’s really a wonderful way to communicate because there is no travel involved, many parties can participate, and you can call in from anywhere in the world.

Today, I found out about another kind of conference call service that possesses a total wow factor. Of course it comes in the form of an app. Wait’ll you read this. MindMeld is a voice and video calling app that totally understands your conversation. While you are talking, the app finds and shares related information for everyone involved.

MindMeld lets you make calls with up to eight people. Everyone has to use their iPad. MindMeld actually understands what you say and proactively finds relevant pictures, videos, and articles from documents on your iPad or from the Internet.

What’s more, MindMeld continuously analyzes the last 10 minutes of any conversation to anticipate the information you may need in the next 10 seconds. This all sounds like magic to me. Watch the video below for a detailed demonstration.