I don’t understand why anyone would want the app I’m about to describe to you. Perhaps you can give me a reason? I don’t want to be negative because this could be the start of something big. I am just having a difficult time figuring it out. Take it seriously. The app received a lot of press and was funded by major angel investors and venture capitalists,

Called Rooster, the app provides novels in short installments. This is designed for busy people who often claim they don’t have enough time to read even though they would love to.

Rooster delivers a book in a few paragraphs at a time so the reader finds it easy to digest. It’s just like reading someone’s blog. For $4.99 per month, Rooster sends subscribers two books. They are divided into sections that can be read as little as 15 minutes at a time. Users can set their own schedule and are free to continue reading the next section if they have extra time.

Readers do not own the books but can access them from their library for as long as they are a member of the service. Each month’s picks are chosen by Rooster’s editorial.

Rooster is part of the San Francisco-based media technology startup Plympton. It raised less than $1 million in angel funding. Investors include Albert Wenger (partner at Union Square Ventures) and his wife, Susan Danzinger; Alexis Ohanian, co-founder of Reddit; Garry Tan, co-founder of Posterous and partner at Y Combinator; and others.