My cousin Beth showed up at a family vacation at La Costa Resort and Spa in Carlsbad, CA with a Typo. It was the first time I actually had a chance to try the new keyboard case for the iPhone 5 and 5S. Ryan Seacrest is a major investor in Typo and has been actively marketing the iPhone accessory.
Typo’s claim to fame is that it helps users type 50 per cent faster with fewer typos. Thus the name. The big draw is its touch keyboard. People love the feel of a typewriter-type keyboard.
Many folks, including Beth, resisted buying an iPhone because of its flat-surface on screen keyboard. They were loyal BlackBerry users until the Typo keyboard case became available. I am not saying that everyone will instantly jump ship, but the new accessory is definitely a major attraction.
Beth has been using Typo for a few weeks and is very satisfied. She says she can use both hands to type and there is plenty of room for her fingers. She gave me a great demonstration.
I was even thinking of buying one until I opened the newspapers the next day and learned that BlackBerry managed to block the sale of all Typos. BlackBerry claims that Typo infringed on its patents. A federal judge agreed and issued a preliminary injunction.
The court battle is going to get very interesting. Let’s see if Seacrest and his Hollywood buddies show up to defend the new case.
Beth, hold on to your Typo. It may become a valuable collectible.