Indiegogo Adds Retailing 

Surprising news from the world of crowdfunding. Indiegogo, an international crowdfunding website that was founded in 2008,  has announced today that they are going into the retail business. Called “Indiegogo Marketplace,” the site will sell products that were crowdfunded on their site, as well as from other platforms.

If you think about it, it’s a natural progression. Many products that were successfully introduced can’t find retail distribution. Indiegogo will now provide them with a place to get started sales wise. I think this is very exciting. Startups will now get a terrific head start to see if the American public really wants their product.

Indiegogo will take between 10 percent, or 15 percent, of the sale price of the product. 

No word from Kickstarter so far, but friends close to the company say they are not interested in becoming a retailer on any level. 

I wonder how many of us will be buying product from Indiegogo in the future? 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s