Surprising news from the world of crowdfunding. Indiegogo, an international crowdfunding website that was founded in 2008,  has announced today that they are going into the retail business. Called “Indiegogo Marketplace,” the site will sell products that were crowdfunded on their site, as well as from other platforms.

If you think about it, it’s a natural progression. Many products that were successfully introduced can’t find retail distribution. Indiegogo will now provide them with a place to get started sales wise. I think this is very exciting. Startups will now get a terrific head start to see if the American public really wants their product.

Indiegogo will take between 10 percent, or 15 percent, of the sale price of the product. 

No word from Kickstarter so far, but friends close to the company say they are not interested in becoming a retailer on any level. 

I wonder how many of us will be buying product from Indiegogo in the future?