You Can’t Escape

Your entire privacy is about to go out the window, and there is very little you can do about it.

I know several technologists who are working on tracking devices that will be placed in the clothes you will be buying in the future.

What scares me the most is that you may never know exactly which garments are tracing your steps.

L.L. Bean is one is the companies who wants to put sensors inside your clothes and footwear so they can learn just how you use their clothes. From the minute you purchase one of their items, their sensors are tracking your every move. A song comes to mind. “They will know if you have been bad or good, so be good for goodness sake!”

L.L.Bean claims that they will ask you if you want to opt-in when they start selling clothes with sensors. If you don’t want to, the item that caught your eye may not be available without a sensor. Your choices can become very limited. I personally don’t believe any manufacturer will be totally truthful. They may want to be honest, but mistakes will happen.

L.L. Bean has been telling the trade media that all the information collected will be kept confidential. That doesn’t make me any more comfortable.

What if I buy something and don’t wear it for months. Does that mean I get a bad score. and scolded when I go to buy my next item?

What if I buy a larger size? Will I get reprimanded for gaining weight? There is a lot to consider here. I feel like I am being spied on and there is no escape.

2 thoughts on “You Can’t Escape

  1. I have no words, really, because the first that come to mind are a string of angry expletives. There is good no reason for this practice and no excuse. I’m so glad that for the most part, I sew my own clothing – but that fact doesn’t make me feel any less angry and disgusted.

    How the hell did businesses get the right to stalk customers, whether online, or now, in their day to day lives? I really don’t know how or why this all came about and then became the norm, but it is so damned wrong and needs to not only be halted in it’s tracks, but reversed. Human beings have the right to live their lives in peace, free from prying eyes. I see no way that a company tracking their customers (whether online or through their clothing) can be legally, morally or ethically justified. Our lives are none of their business.

    It’s like being in a goldfish bowl. No wonder people are at turns more depressed, anxious and apathetic (I know stuff like this isn’t the entire reason, but I really think that things like this play a part).

    Thank you for this post, I had no idea that things were now going in this direction, and even though I’m absolutely appalled, I’m also glad to at least be aware!

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