Do you know your CLV score? I bet you have no idea what I am talking about. More and more retailers are rating you. They are judging your behavior. It’s called “Customer Lifetime Value.”
Can you imagine that? The people where you shop are talking about you, kind of like the drivers for Lyft and Uber who rate you after every ride. I certainly hope you know about that.
CLV is a little more complicated. Participating retailers are sizing you up to see how much more money they can make off of you. If you are loyal, buy more and more, and frequently show up online and offline, you are going to get better pricing, service, and better merchandise.
I suggest you watch the video to better understand exactly what I am talking about. It’s a whole new retail world.