Just when you were about to give up on the future of bricks and mortar shopping, a Harris Poll says, “Not so fast.”
A survey commissioned by Coldwell Banker Commerical and conducted by Harris, showed that 99% of all consumers shopped in a physical store in the past 12 months.
1-To purchase a product they needed immediately (61%);
2-Experience a product before buying it (55%)
3-Browse and get ideas (50%)
4-Take advantage of in-store sales / coupons (49%).
Good news for traditional stores. Ninety-two percent of consumers said they plan to shop in a store for the holiday season.
The obvious reasons are:
1- Take advantage of sales / coupons (55%)
2-Experience a product before buying it (50%)
3-Look for unique gifts (49%) and to find something specific (49%)
For other revelations, click here. Chain Store Age published the information.
Congratulations Washington Nationals