It’s going to take me a while to get use to shopping in a store where I don’t have to check out. You better get used to it too, because Amazon is going to change the way retail is conducted today.

All the media is talking about the new convenience store Amazon opened today in Seattle. Called Amazon Go, there are no checkout lines and no cashiers. It’s all explained in the quick video I posted above.

It’s so ironic that the online company that helped put so many book stores out of business, and is now doing the same thing to other kinds of retail outlets, is now luring customers back to bricks-and-mortar.

Amazon Go is a cashier-less and, checkout-line-free store so people can shop in record-breaking time. All customers have to do is scan the Amazon Go app when they walk in, and then take what they want, and leave. Amazon does the rest. Every move you make is recorded. Eventually Amazon is going to know more about you than anyone else.

Watch the video to see how Amazon has perfected the entire automated process. You can take something off the shelf and then change your mind. Amazon is adding and subtracting from your bill every second of the way. It’s miraculous.

Recode, the tech site, did a marvelous job covering this story. Photos from Recode.

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Photos by Jason Del Rey