Thanks to the Internet, more and more people are now familiar with Fendi’s new Fall sweater line. It all started so innocently. The luxury fashion house posted a new shawl on its website that retails for nearly $1,000.

Twitter users went wild. Thousands of posts on Twitter and Fendi’s website declared that the sweater looked like a vagina. I’m sure that took the Italian designer by surprise. It shouldn’t have. One look at the sweater and your mind goes right below the waist.

Fendi described the sweater as a “signature shawl in a soft blend of… silk and wool. The jacquard work recreates the iconic tone-on-tone FF logo. Embellished with a fox fur corner.”

The pink version of the shawl is the talk of the Internet. The other colors, red and blue, didn’t cause such a stir. The pink version is no longer available on Fendi’s website.