The print editorial business has gotten so bad lately that Time magazine has decided to once again put sponsored content on its cover.
Since the beginning of the publishing business this has been a complete “no-no.” The editorial world calls it a strict separation of church (editorial) and state (advertising). Time is now breaking the rule again by running a sponsored cover on its July 29 issue celebrating the 50th anniversary of the Apollo 11 mission to the moon.
The sponsor is announced in small type, brought to you by Jimmy Dean.” The company is also celebrating 50 years of quality sausage.”
Time sources said Verizon and Pfizer Canada were sponsors a number of years ago.
Let’s see what happens in the future. We all have to monitor what editorial is being published because it is news worthy and which copy is being supported by an advertiser.