It’s Called A Press Event, Let’s Keep It That Way

The “Lying on the Beach” podcast is now on “Stitcher” and “Spotify.” “Tune In,” “Google,” and “Apple” are coming soon.

Photo by Eliot Hess

More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones getting “first class” accessibility to the new products and scoops. Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR Agent Lois Whitman-Hess discuss the dilemma.

Click here to listen.

http://www.lyingonthebeach.com/2019/07/29/its-called-a-press-event-lets-keep-it-that-way/

Or ….

https://open.spotify.com/show/1DjlUBX47QHK6PcaNAhiEF

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