A Surprise Podcast Find

#Photowalk Trader Joe’s

The following was written by Jefferson Graham of USA Today. He is a media machine creating daily stories for USA Today, as well as podcasts, newsletters, and videos. When I read about Trader Joe’s podcast in Jefferson’s recent newsletter, I knew I wanted to share it with you. Here it is.

Did you know there was a Trader Joe’s podcast?

(Everyone’s getting in on the act!)

I didn’t know this until I pulled up Tuesday morning to pick lunch for Michelle and I, and there was that crazy sign in front of the Westchester TJ’s. Check it out.

Turns out TJ’s Inside Trader Joe’s pod is up to episode 12, with professionally produced tales of new flavor discoveries, recipes and a little TJ history. Fans of the store, and they are legion (who doesn’t like lower prices?) would no doubt find this pretty entertaining.

Especially since TJ’s rarely, if ever, speaks to the press. (Go ahead, do a search, and find me a Trader Joe’s article that isn’t about a store opening.) There’s way more info in these podcasts than you’d ever find in print.

Checking out the podcast made me wonder—are there other brands out there doing something similar?

I couldn’t find a Kroger, Safeway, Ralph’s, Von’s or Piggy Wiggly podcast, ditto for McDonald’s, Burger King and Wendy’s, but I did discover a Walmart podcast, where two Walmarters interview associates from within the store. I also found a short General Mills podcast talking cereal and yogurt.

As many of you no doubt know, I’m 2,000 episodes plus in on my daily podcast, Talking Tech, which has been running for over four years. Welcome to the club TJ’s. See you at episode 1000!

My favorite podcast is Slow Burn, the episodic look back at Watergate and the Clinton scandals. In Inside Trader Joe’s, I admire the effort put in and the polished approach to what is basically an infomercial without sounding like one. It’s worth a listen.

What’s your favorite podcast? Hit reply and let me know your choices. My friend Alex is always looking for something new to listen to on his morning bike ride. Help me recommend him something he doesn’t know!

Thanks for the morning read everyone.


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