A Surprise Podcast Find

#Photowalk Trader Joe’s

The following was written by Jefferson Graham of USA Today. He is a media machine creating daily stories for USA Today, as well as podcasts, newsletters, and videos. When I read about Trader Joe’s podcast in Jefferson’s recent newsletter, I knew I wanted to share it with you. Here it is.

Did you know there was a Trader Joe’s podcast?

(Everyone’s getting in on the act!)

I didn’t know this until I pulled up Tuesday morning to pick lunch for Michelle and I, and there was that crazy sign in front of the Westchester TJ’s. Check it out.

Turns out TJ’s Inside Trader Joe’s pod is up to episode 12, with professionally produced tales of new flavor discoveries, recipes and a little TJ history. Fans of the store, and they are legion (who doesn’t like lower prices?) would no doubt find this pretty entertaining.

Especially since TJ’s rarely, if ever, speaks to the press. (Go ahead, do a search, and find me a Trader Joe’s article that isn’t about a store opening.) There’s way more info in these podcasts than you’d ever find in print.

Checking out the podcast made me wonder—are there other brands out there doing something similar?

I couldn’t find a Kroger, Safeway, Ralph’s, Von’s or Piggy Wiggly podcast, ditto for McDonald’s, Burger King and Wendy’s, but I did discover a Walmart podcast, where two Walmarters interview associates from within the store. I also found a short General Mills podcast talking cereal and yogurt.

As many of you no doubt know, I’m 2,000 episodes plus in on my daily podcast, Talking Tech, which has been running for over four years. Welcome to the club TJ’s. See you at episode 1000!

My favorite podcast is Slow Burn, the episodic look back at Watergate and the Clinton scandals. In Inside Trader Joe’s, I admire the effort put in and the polished approach to what is basically an infomercial without sounding like one. It’s worth a listen.

What’s your favorite podcast? Hit reply and let me know your choices. My friend Alex is always looking for something new to listen to on his morning bike ride. Help me recommend him something he doesn’t know!

Thanks for the morning read everyone.

Jeff

Mohr or Less

mohr storiesIf you like to talk, then you should be listening to more podcasts. Or in some cases, creating them yourself. Simply speaking, a podcast is the audio version of a video, much like a radio talk show. What is so wonderful, is that there are millions of podcasts for you to download right from the iTunes store. There is a podcast on virtually every topic. Most of the podcasts are created by experts in their respective fields. Yes, there are hundreds of podcasts that are being produced by people who just like to express their opinions or do interviews. There is no true criteria. If you want to learn about something specific, simply go to iTunes, type in the topic and download the podcast. After it downloads (easier than a video), just click on the link and listen away. You do not have to be a subscriber to iTunes to download a podcast. You can listen to podcasts on your smartphone, tablet, and computer.

I can’t wait for you to discover all of the meaningful and enjoyable podcast topics: health, music, history, current events, pop culture, tech, fashion, food, business, education, publishing, beauty, real estate, gossip and comedy. Speaking of comedy, and the real reason I wrote this blog post, I wanted to spread the word that Jay Mohr, the actor/comedian, has started his own podcast and it is, in my opinion, pretty (imagine Larry David saying that word) funny. You know Morr from “Jerry McGuire,” and “Saturday Night Live.”

He started podcasting because he wanted to have something of quality to do between gigs. He doesn’t like to “golf” or “knit”, part of his humor so he decided to occupy his time with a podcast. His Mohr Stories (his podcasts) include interviews with Charlie Sheen, Jay Leno, and Rufus Wainwright. He must be doing something right because he averages 1 million downloads a month.

He recently did a terrific interview with Jefferson Graham, the technology columnist for USA TODAY and host/producer of the Talking Your Tech and Talking Tech video series. If you click here you can either watch the video of the interview or read the script. Mohr admits he is technically-challenged. His admission will make many people feel good about themselves and it almost sounds stylish to succeed in the digital world when you really know nothing about it. That’s me!