Waterpik Also Introduced A New Whitening Water Flosser Yesterday

I didn’t want to tell you about two new water flossers at once. I thought they both deserved special attention. The second unit actually whitens your teeth while you are water flossing.


Here are excerpts from the press release we issued.

The Waterpik Whitening Water Flosser is ideal for those who don’t want to use harsh bleaching chemicals or undergo expensive treatments. Clinically proven to remove an additional 25% of teeth stains vs. brushing alone, the Waterpik Whitening Water Flosser is as gentle as regular toothpaste.

Combining patented Water Flosser and Whitening Infuser technologies, the Waterpik® Whitening Water Flosser mixes a gentle whitening agent with water to remove stubborn stains between the teeth and in hard-to-reach places that other products miss.

The whitening process is uncomplicated. Users insert a whitening tablet into the special Water Flosser handle, aim the pressurized water flow at teeth, then Water Floss as usual.

Using the Water Flosser for one minute per day helps restore natural whiteness to teeth in four weeks and maintains a whiter smile with ongoing use.

Delivering all the clinically proven benefits of Water Flossing, the Whitening Water Flosser removes up to 99.9% of plaque from treated areas, improves gum health, helps prevent future tooth decay, and has been proven safe for teeth and gums.

The Waterpik® Whitening Water Flosser is also accepted by the American Dental Association.

According to Dr. Chris Strandburg, DDS  “The Whitening Water Flosser is a threefer because it whitens your teeth, it freshens your breath and it makes your gums healthy.”

The new Waterpik® Whitening Water Flosser offers a variety of features, including the patented whitening infuser, 10 pressure settings, 90 seconds of water capacity, a removable and dishwasher-safe reservoir, in-handle water flow control, and a new swivel-handle hose for improved access to hard-to-reach tooth surfaces.

The Water Flosser includes four interchangeable tips for standard use, as well as for those with special dental needs, such as implants and dental braces. Each Waterpik® Whitening Water Flosser comes with 30 whitening tablets (a one-month supply).

Priced between $79.99 – $99.99 (depending on model), the Whitening Water Flosser comes with a three-year warranty.

Now you know what I know. I bet you want one. Let me know.


Mayim Bialik Did A Solid For Me

Comedian Tim Allen was first. Now, four-time Emmy-award nominee actress, mother, and neuroscientist Mayim Bialik has agreed to be the featured personality for the August Waterpik® Water Flosser Celebrity Auction. 



The Auction Began August 25 at http://www.AuctionCause.com

Every month, I have to find a well-known personality who is willing to sign a Waterpik Water Flosser so we can auction it off to raise funds for Hope Lives, a charity in Colorado whose mission is to provide those touched by breast cancer the support, knowledge, and care needed to complement their medical treatment.  

The auction started August 25 and will run for 10 days. Bialik is best known for her lead role in the NBC show Blossom and more recently as Amy Farrah Fowler on one of America’s top comedy series, The Big Bang Theory. She also has a PhD in neuroscience and is the mother of two boys

Bialik is also known for playing the young Bette Midler in “Beaches” when she was 12. She has had guest roles on some of television’s most beloved shows of the 1980s and 1990s, such as “MacGyver,” “Webster,” “Facts of Life,” and “Murphy Brown.” She has appeared in Woody Allen’s “Don’t Drink the Water,” HBO’s “Fat Actress,” “The Secret Life of the American Teenager,” and in several episodes of “Curb Your Enthusiasm.” In 2014, Mayim joined Peter Funt in the TV Land relaunch of the original hidden camera reality show, “Candid Camera.”

Bialik is the author of two books: Beyond the Sling (March 2012, Simon and Schuster) and Mayim’s Vegan Table (February 2014, Da Capo Press). Bialik was born in San Diego, California to first-generation Jewish American parents, documentary filmmakers and teachers. Mayim earned a BS from UCLA in 2000 in Neuroscience and Hebrew & Jewish Studies, and went on to the PhD program in Neuroscience, also at UCLA. In the fall of 2007, she completed her doctorate, which examined the role of oxytocin and vasopressin in Obsessive-Compulsive Disorder in adolescents with Prader-Willi syndrome.

Bialik is also the founder of Grok Nation, an online community for people of all ages and backgrounds to dive deep into conversations on contemporary issues. The site hopes to lead to offline action, mobilizing individuals toward changing the world as a community.

Hope Lives provides not only emotional support, but a full complementary care program to help breast cancer survivors manage their daily routines. Waterpik® supports Hope Lives throughout the year through sales of their Pink Designer Series Water Flossers.


If You Know A Major Personality, I Need Your Help

HWH PR and Waterpik want to raise money for a cancer care charity called Hope Lives. Hope Lives provides women with free, complimentary care services including: Lymphatic Massage, Naturopathic Medicine, Mastectomy Supplies & Prosthetics, Acupuncture, Chiropractic, Exercise & Yoga, Nutrition Counseling, Therapeutic Massage, Healing Touch, Reiki, Counseling, Housecleaning, Personal Care, Transportation, Meal Preparation, Errands and More. 

Here are two videos that explain it all.

HWH and Waterpik want to conduct an online celebrity silent action so we can raise money for Hope Lives. All we need is a celebrity to decorate a Waterpik Water Flosser with pens, colored pencils, stickers, etc. We will supply all of the materials needed. The more celebs we get, the more money we raise.

This is what comedian/actor Tim Allen did for us.


If you know of anyone we can approach, we would be forever grateful.

 We hope you are willing to help us.

 Thank you so much. 





I Am The Proud Author Of This Campaign 

I wrote this for Waterpik. The campaign appears on the Waterpik website. I interviewed each dental hygienist over a two week period. I loved this assignment because each dental hygienist was passionate about his or her work and eager to educate. Each conversation lasted one hour. I learned a lot and wanted to share the info with you.

Meet six prominent dental hygienists that reveal the truth behind oral health care
You can find them on the Waterpik® Oral Health Page – https://www.waterpik.com/oral-health/experts.  The dental hygienists are also educators. They speak their minds because they are the ones who focus on preventive care.

Dr. Daniel Hassler, DDS

How to Fight the Gum Disease Epidemic

Dr. Daniel Hassler, dentist and program director at a dental hygiene school on Long Island, NY, describes the benefits of treating gum disease with a water flosser.

Read Interview


The Best Kept Anti-Aging Secret

YALI De La Torre, a certified dental assistant and dental hygienist, explains why it’s so important for people who are 50 plus to take good care of their oral health.

Read Interview

Kim Shuck, BSDH, RDH

The Truth About Pregnancy and Oral Health

Kim Shuck, BSDH, RDH, a healthcare professional and educator, explains how bacteria in the mouth can impact the future health of your child.

Read Interview

Lisa Schmidt BA, RDH

How to Get an Amazing Smile

Lisa Schmidt, BA, RDH, shares how patients enjoy an amazing smile with braces, through progressive dental practices and water flossing.

Read Interview

Susan Bartoo RDH, M.Ed

How to Deal with a Busy Life Style

Susan Bartoo, RDH, M.Ed discusses what you can do to prevent oral health problems, even with today’s busy lifestyles.

Read Interview

Julie Csoke RDH, BS

Go Natural for Better Health

Julie Csoke, RDH, BS, believes in a natural approach to oral health. Learn about the benefits of natural and organic oral care products.

Read Interview

Your Meds And Too Much Exercise Can Cause Gum Disease And Tooth Decay 


No one can accuse me of doing too much exercise. Here I am on my daily morning stroll. Nice and easy

For the last few weeks, I have been working on a marketing campaign for Waterpik, my client. It’s all about why certain people have bad gums and tooth decay. 

I wanted to alert you about this ever increasing problem. Many of us are taking certain medications that are causing us to have a decrease of saliva in our mouths. This is called dry mouth. It is also commonly found in those who strenuously exercise (fitness fanatics, athletes). Drinking lots of water does not help.

Why does a dry mouth cause such problems? Saliva has high levels of oxygen, which helps to keep the bad anaerobic bacteria at bay. Saliva is also a natural cleanser that helps wash unwanted debris and bacteria away. If you mouth is dry due to meds or exercise, it becomes a breeding ground for all kinds of problems. 


It is obvious that you are not going to stop taking your meds, and athletes are not going to stop working out and playing sports. Therefore, it is recommended that you should do everything you can to improve your dental hygiene regimen. Make sure you remove the debris and bacteria that could be lurking deep between teeth and below the gumline. 

If you have dental problems, let me help you get the Waterpik® Water Flosser. It is ideal for getting rid of debris. I have wanted to make this offer for a while but now I have some inventory. All you are going to have to do is write a review for me. 

Just so you know, the Waterpik® Water Flosser has precisely controlled pressure and pulsation settings that remove plaque bacteria and improve gum health. It also features a new pulse-modulation technology that provides enhanced gum stimulation. The action of stimulating and massaging the gums may stimulate saliva production and alleviate dry mouth in addition to removing the bad bacteria. 

It doesn’t matter if you think this is a self-serving commercial. Save your mouth. This is a limited offer, so act fast.  

Miami Beach very early in the morning.



Going Viral


Jonathan Cheban and Kim Kardashian 

There isn’t a week that goes by that someone doesn’t ask me, “How do I make something go viral?” What that question really means is “How do I attract millions of eyeballs to something that I posted online?” 

There is no easy answer to that question but I can tell you what happened to me today that captured millions of young folks to see a product that my PR agency has been promoting for months. Kim Kardashian’s best friend, Jonathan Cheban, decided to feature  the Waterpik Water Flosser, on his new website called The Dishh.com.

He also featured it on his Facebook page. His entertainment website attracts millions of viewers per month. His Facebook page gathered 20,000 “likes” in one hour after posting the Waterpik Waterflosser. Loyal followers then shared his Facebook posting on their news feed or tweeted his comments on their respective Twitter accounts. 

That’s what you call “going viral,” someone posts something and then thousands or millions of other people copy it to their social media accounts. I know this sounds pretty simple but it’s not.

You can’t force something to “go viral.” What works one day, doesn’t the next. It certainly helps if the original post is something many folks would be interested in or someone with tons of fans reposts what your original post. There are times when even this doesn’t work. It all depends on other news being posted at that time and if people think your comment is worth repeating. 

The reason why Jonathan Cheban featured the Waterpik Water Flosser was because our PR agency sent him a unit to use many weeks ago. Timing is everything. He decided to do an Internet product roundup on bathroom gadgets and whala, we were on his radar screen. Thank you Jonathan. 

Feel free to call me if you need something to go viral. I can discuss stategy with you. Ultimately, it’s a lot of luck.