A Shift In Search

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Photo by: Gethiredfast.com

I don’t remember trends changing so much, so fast, when I was young. Today, in the world of the Internet, you really can’t count on anything being dominant for too long. I was a little surprised to learn that Google, Yahoo, and Bing are getting some serious competition from smartphone apps. It is becoming increasingly popular to search for information on apps that focus on the specific interests you are investigating.. I am quickly learning that more and more of my friends are really becoming quite dependent on the apps they like. I guess it only makes sense that they would seek counsel from information sources they trust.

Tech Crunch, a tech site, recently noted that most of our research is being done on our smartphones as compared to desktops, To quote them “Google is all search for everything but can’t necessarily tell us in a click the best restaurant or what the price is on a coveted item. We use niche travel apps such as Kayak to look up travel info, Trulia to search for homes and local business search company Yelp to look up local businesses.”

Tech Crunch pointed out that a Nielsen consumer report says we’re “spending an average of 34 hours using the Internet on our mobile phones every month compared to 27 hours using the Internet on our desktop.”

There’s lots of interesting information on this. Click here to read more.

Double Dose

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I feel the need to share two posts with you today. One is about how to deal with mood swings in the digital age and the other is taking a closer look at the Seinfeld crowd, then and now.

The first story is written by Catherine Shu of Tech Crunch. Catherine suffers from depression. She explains why it is necessary for mobile fitness devices to measure mood swings. It was one of the most sensitive stories I have read in a long time. I think people of our age can learn a lot from her story.

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Jerry Seinfeld in 2014 and 1990. Photo by Wire Image and Getty

Time marches on for all of us. Check out this Seinfeld story from People magazine’s app on my iPhone. Then and now.

One Day Google Glass Sale Proves The General Consumer Is Interested

Before I go any further, I want you to know that I have included a video that shows you what Google Glass is all about. A Tech Crunch reporter actually provided a first-hand demonstration of how it works. Spend a few minutes watching it before you shell out $1,500 to be the coolest senior in your neighborhood.

So the results are in. I told you about the one day sale a few days ago. Apparently, the public favored the white version of Google Glass. That one sold out within a few hours. Other colors were still available when the sale ended.

Congratulations to everyone who bought a pair of Google Glasses. You are true pioneers. Let us know who you are and what you think.

NBC and IOC Get An “F” In Social Media Skills

I am not sure what NBC and the International Olympics Committee were thinking this weekend, but many high profile, online digital writers kept posting stories about how aggravated they were with the TV broadcast time delay from London. Mashable and Tech Crunch, considered to be the Bibles of the digital world, were among the first to write editorials on what they considered to be a major communications faux paux.

The main complaint being, Twitter and Facebook users from Europe were posting up-to-the-minute news from the ground or from their TV sets — Americans were watching outdated TV information about competitions that already took place. One prime example was Ryan Seacrest’s interview with Michael Phelps about how prepared he was for the first swim competition. He had already lost!

Members of the media felt NBC delayed their broadcast so that their advertisers would get the biggest audiences in the evening. The Internet marketing gurus felt they should have broadcast the Olympics live, then replayed it again in the evening for the prime time crowd.

Another insult to the digital world was the Olympic videos posted to the YouTube site by spectators at the live events for everyone in other time zones to see. Many blog sites and newspapers picked up those videos for their own use (a common and acceptable practice) only to find out minutes later that they were gone and replaced by the following message,“This video contains content from the International Olympic Committee, who has blocked it on copyright grounds.”

Tech Crunch reported “While most of the rest of the world — or at least Europe — was watching the ceremony live, U.S. audiences were held hostage by NBC, which holds the rights to the games here. Rather than broadcasting the biggest event of the Games live as it happened, NBC decided it would air the ceremony on a tape delay, to capture a larger overall audience.”

Tech Crunch also pointed out that there is nothing new about tape delays, however, “they do seem archaic at a time when online video and social media bring an air of immediacy to live events. The existence of the NBC Olympics Twitter account is evidence of this, but the account seems totally misused in this case: NBC live tweeted the whole ceremony, with no apparent sense of irony around the fact that its target audience couldn’t actually watch the events it was describing. Instead of building excitement around the ceremony, and engaging with its viewers, all NBC ended up doing was frustrating its audience —the people who care most about watching the thing.”

A Mashable Op-Ed piece said, “NBC and the IOC’s attempt to control the flow of content and information failed almost immediately as participants and audience members started tweeting and Instagramming and, worse yet, at least one website started streaming pristine video live from the event.” Here’s what really galls me. A major portion of the opening ceremony festivities was devoted to a tribute for the Internet and social networking. It was all about how the Internet connects us and lets us communicate, how social media influences our lives. To illustrate, the IOC used the charming story of a young couple meeting and then using a variety of digital and social media to stay connected. The IOC hammered home the message by featuring — Tim Berners-Lee. The father of the Internet.”

Amazing how all of the big guns, especially the social media department at NBC, couldn’t or wouldn’t predict this snafu. As Tech Crunch says in their headline, “Stupid, stupid, stupid.”

MY DIRTY LITTLE SECRET

I have to admit this in the first line of my post. I listen to audiobooks. I listen to them on my iPhone, iPad and iPod, whatever device is accessible at the time.  It has changed my life. I never would have experienced James Michener, Mark Twain, William Faulkner, F. Scott Fitzgerald, Walter Issacson, Stephen King and lately, Joyce Carol Oates, if I didn’t belong to Audible and other audio book clubs. You can poo poo me all you want. I can hear you now, “There is nothing like sitting down with a book and reading it yourself page after page.”  Let’s not get into a discussion about printed books versus eBooks at this time. We can save that for another discussion.  Yes, reading a book with your own interpretation and visual sense is a very satisfying and rewarding experience. I still read books and I also read several newspapers each day (okay maybe peruse). Also, six online blogs (Huffington Post, Mashable, AllThingsD, The Daily Beast, CNET, Tech Crunch) and countless news, entertainment and specialty magazines. There isn’t enough hours in the day to cover all this, do my job, shower, dress, make phone calls, see friends, exercise, watch TV or a movie, read and post on Facebook, Twitter and LinkedIn.

However, there is always time for an audiobook. I listen while I am on the treadmill (yes I know it doesn’t show), in the car, the subway, on a flight to wherever, waiting for my doctor, a business appointment that is always late, in the middle of the night when I can’t sleep, when I knit, on the beach, in the park and during long walks. It is just marvelous. It is a different kind of experience than reading the book yourself. Frankly, I think you capture more. You hear stuff your eyes can’t capture, especially from the authors who read their books themselves. I remember when I listened to Harry Markopolos reading “No One Would Listen, A True Financial Thriller.” That was his book about trying to get the Securities and Exchange Commission (SEC) to take a meeting with him so he could expose Bernie Madoff. I almost fell off the treadmill when I listened to the part about his paranoia that Bernie was going to have him killed. He bought a gun, barricaded his home and was always on the lookout for thugs.  I was laughing a little too much. What was very serious to Harry was somehow humorous to me, since we all know that Harry was not even on Bernie’s radar screen most of the time. I don’t think you could have picked this up through the written word. Maybe, but it was pretty remarkable hearing Harry describe his emotions.

I also don’t feel I would have grabbed the highs and lows of what Joyce Carol Oates describes in her book “A Widow’s Story,” the immediate experiences of widowhood. I felt her 13 months of pain, anguish, terror and depression. Very few authors write like Oates. She describes peeling an onion like an exhilarating experience. You don’t want to miss a word. I tried reading her in the past, but didn’t have the patience to comprehend what she had to offer. I can do it now because I’ve learned to appreciate her every word. I was so involved in her story, that I got very upset when I found out that she had remarried  13 months later, but had left that out of the book. Her publisher defends her in a story in the New York Times, saying that her subsequent life had nothing to do with what she went through after the death of her husband, Raymond Smith. Hmmm!

I can go on and on about the virtues of listening to an audio book, but I have gone way beyond the limits of how long a blog post should be. Tomorrow I will tell you about the intricacies of belonging to an audio book club and other personal experiences I’ve had listening to James Michener and even,  I hate to admit, Steven Tyler.