A Shift In Search

Photo by: Gethiredfast.com

I don’t remember trends changing so much, so fast, when I was young. Today, in the world of the Internet, you really can’t count on anything being dominant for too long. I was a little surprised to learn that Google, Yahoo, and Bing are getting some serious competition from smartphone apps. It is becoming increasingly popular to search for information on apps that focus on the specific interests you are investigating.. I am quickly learning that more and more of my friends are really becoming quite dependent on the apps they like. I guess it only makes sense that they would seek counsel from information sources they trust.

Tech Crunch, a tech site, recently noted that most of our research is being done on our smartphones as compared to desktops, To quote them “Google is all search for everything but can’t necessarily tell us in a click the best restaurant or what the price is on a coveted item. We use niche travel apps such as Kayak to look up travel info, Trulia to search for homes and local business search company Yelp to look up local businesses.”

Tech Crunch pointed out that a Nielsen consumer report says we’re “spending an average of 34 hours using the Internet on our mobile phones every month compared to 27 hours using the Internet on our desktop.”

There’s lots of interesting information on this. Click here to read more.