It’s Called A Press Event, Let’s Keep It That Way

The “Lying on the Beach” podcast is now on “Stitcher” and “Spotify.” “Tune In,” “Google,” and “Apple” are coming soon.

Photo by Eliot Hess

More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones getting “first class” accessibility to the new products and scoops. Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR Agent Lois Whitman-Hess discuss the dilemma.

Click here to listen.

Or ….

Read This And Weep

The print editorial business has gotten so bad lately that Time magazine has decided to once again put sponsored content on its cover.

Since the beginning of the publishing business this has been a complete “no-no.” The editorial world calls it a strict separation of church (editorial) and state (advertising). Time is now breaking the rule again by running a sponsored cover on its July 29 issue celebrating the 50th anniversary of the Apollo 11 mission to the moon.

The sponsor is announced in small type, brought to you by Jimmy Dean.” The company is also celebrating 50 years of quality sausage.”

Time sources said Verizon and Pfizer Canada were sponsors a number of years ago.

Let’s see what happens in the future. We all have to monitor what editorial is being published because it is news worthy and which copy is being supported by an advertiser.

We spent a wonderful evening last night at Books & Books with best selling author Daniel Silva and his wife, Jamie Sue Gangel, special correspondent at CNN. SRO celebrating “The New Girl.” Miami loves to read. More about the discussion later this week.

Good To Know

Thank you Gary Arlen. I enjoyed receiving these from you, and now I am enjoying sharing them with others.

Traffic lights in Ukraine

This fountain allows the water to flow downwards to dogs can drink too.

An accessibility mat on the beach for strollers and wheelchairs.

This pill bottle lid tells you when it was last opened.

Seniors and handicapped people can extend cross time for this eight lane highway.

This restaurant has a toe opener for those who want to avoid germs on the doorknob.

This shopping cart has a calculator so you know how much you are spending.

This bar has a frost strip so you can keep your drink cold.

This tire tells you when it’s time to change it.

This mirror has a heated part so it doesn’t steam up after a shower.

These tiny model tents will give you a look at what you are buying.

This elevator shows how close to capacity it is based on the weight of the riders.

This inflatable mattress turns the back of your car into a bed.

Trash cans in Copenhagen are angled so cyclists can throw their trash while cycling.

What’s Old Is New Again

You are not going to believe this. A new company was just created to allow females of all ages to have their ears pierced at home. Louisa Schneider, the company’s founder, believes that the female population would rather have their ears pierced at home, by a licensed nurse, than in a store or a stand in a mall.


Louisa is not alone in her feelings. She was able to raise $4 million in seed funding for Rowan, her direct-to-consumer ear-piercing startup.

After much research, Louisa discovered that nurses, across the country, are very eager to free lance for Rowan. It helps them earn extra income. They get to keep the entire $95 house call fee.

Rowan earns its money from selling customers a monthly subscription box that has lots of perks. Every month customers receive a new pair of studs (sterling silver, gold vermeil, or 14K gold) along with other fun trinkets.

It’s going to be very interesting to see if this company prospers. Louisa has an amazing background. Let’s see if it pays off.

There is more to this story. Read it here.

Don’t Let Age Stop you

A friend of mine recently sent the list below to me. He just retired from a job in publishing after 40 years, and now is auditioning for acting roles. He is one of those determined individuals that will make it happen. He claims whatever your dream is, it is not too late to achieve it.

“Never tell yourself you’re too old to make it. Never tell yourself you missed your chance. Never tell yourself that you aren’t good enough. You can do it. Whatever it is. This holds true for both young and old.”

At age 23, Tina Fey was working at a YMCA.

At age 23, Oprah was fired from her first reporting job.

At age 24, Stephen King was working as a janitor and living in a trailer.

At age 27, Vincent Van Gogh failed as a missionary and decided to go to art school.

At age 28, J.K. Rowling was a suicidal single parent living on welfare.

At age 28, Wayne Coyne (from The Flaming Lips) was a fry cook.

At age 30, Harrison Ford was a carpenter.

At age 30, Martha Stewart was a stockbroker.

At age 37, Ang Lee was a stay-at-home-dad working odd jobs.

Julia Child released her first cookbook at age 39, and got her own cooking show at age 51.

Vera Wang failed to make the Olympic figure skating team, didn’t get the Editor-in-Chief position at Vogue, and designed her first dress at age 40.

Stan Lee didn’t release his first big comic book until he was 40.

Alan Rickman gave up his graphic design career to pursue acting at age 42.

Samuel L. Jackson didn’t get his first movie role until he was 46.

Morgan Freeman landed his first MAJOR movie role at age 52.

Kathryn Bigelow only reached international success when she made The Hurt Locker at age 57.

Grandma Moses didn’t begin her painting career until age 76.

Louise Bourgeois didn’t become a famous artist until she was 78.

Allen Hirsch

Allen is a client of mine in the smartphone case business. I think he should really be focusing on his art. He has been painting most of his life, but he doesn’t like to sell his art. He has most of his work stored in his SoHo loft.

Allen can create these masterpieces within a few hours. Most of the time he doesn’t paint with a brush, he uses a palette knife. Below are a few of his pieces from a recent visit to Jerusalem. Further down is a series of work he did in Central Park this summer. I look at his paintings and immediately visualize my own stories. I guess that means his art is a job well done.

A photo of Allen at work.

A photo of Allen’s work station.

Smart Diapers

Attention all new parents and grandparents, you no longer have to stick your fingers down the baby’s diaper to see if he, or she, is wet.

Drum roll. There is now a new app to do that. It’s unbelievable. There is no category that “smart” technology can’t take care of.

Pampers just announced that they will be introducing a line of smart diapers that tracks a baby’s urine. Called the Lumi by Pampers, the diapers actually have activity sensors that alerts caregivers it’s time for a change.

The Lumi by Pampers line comes with a baby monitor and a 10-day supply of diapers. Additional packs of diapers will also be sold separately.

Pricing is just being established. The smart diapers will be available this Fall. Read more about it here.

Hello from your favorite comedians!

Are You A “He,” “She,” or “They?”

Before we get to the above question, I would just like to thank Jodi Kahn for reminding us about Willis Carrier.

Are You A “He,” “She,” or “They? “ If you are wondering why I am asking you this question, it’s because it’s becoming a “trending” topic these days. A growing number of people are claiming that they don’t identify as either a male or female. CBS Sunday Morning explained it all today. I wanted to be sure you were clued in. Be sure to watch the video.

A Facebook Friend posted the following today and I thought it was humorous.

A Photo Essay By Eliot Hess

Today we had the pleasure of visiting the Coral Gables home and gardens of Michael and Jorge. We own their art, but we had no idea how they lived. It was a total magical tour. Their creative imprints were everywhere. It’s just amazing to see how creative minds build their own abode. This beauty must be shared.This is just a partial look. Enjoy.

Michael and Jorge

The Pencil Fence

Tina Turner plants

Ding Dong

Octopus Plants

Follow The Brick Road


Home Plate

The Fountain Of Truth

Standing Ovation

Tiny House

Meditation Point

A Dash Of Color

The Gardeners

The House That Creativity Built

The Command Center

A Mask For Every Moment

The Masquerade Ball

Mr. Macho

The Face In The Crowd

The Salon

Someone To Watch Over You

The Gallery

A Passion For Redheads

Tea For Two

Top Shelf Collection