Waterpik’s Electric Toothbrush Lets You Floss And Brush At Exactly The Same Time

Posted on May 15, 2018 by loiswhitmanhess

Major Breakthrough in Oral Care.

First ever flossing toothbrush from Waterpik®

After months of planning to introduce Waterpik’s Sonic-Fusion toothbrush, we finally had the press conference today on the Intrepid Sea, Air & Space Museum. It was picture perfect. The water, the power and the technology of the Intrepid and the Waterpik unit was a perfect match. The torrential rain hitting the huge windows in the Great Hall today was the perfect sound effect to remind everyone the power of water.

Here is the press release.

FORT COLLINS, Colo. ‒ Waterpik®, creator of the original Water Flosser, introduces Waterpik® Sonic-Fusion®, the world’s first and only flossing toothbrush. Designed for self-professed “flossing failures” who value gum health but can’t commit to the extra step, Sonic-Fusion® offers an effective, one-step oral care regimen for a complete clean.

By merging the latest Waterpik® Water Flosser and Sonic Toothbrush technologies, Sonic-Fusion® enables brushing and flossing at the same time. As the sonic toothbrush head cleans tooth surfaces, the Water Flosser jet inside the brush head targets plaque and debris between teeth and below the gumline where toothbrush bristles can’t reach. This flexible device also allows for brushing and flossing separately, with the touch of a button.

Waterpik® Sonic-Fusion® delivers all the clinically-proven benefits of the Waterpik® Water Flosser[1] and is significantly more effective for removing plaque vs. other sonic toothbrushes.

• Up to 2X as effective as regular brushing and flossing

• Removes up to 99.9% of plaque from treated areas

Dr. Chris Salierno, DDS, tested Sonic-Fusion® with his patients who struggled with home care. “I had the opportunity to test Sonic-Fusion with my patients and I was truly amazed by the results that I saw. My patients had significantly less plaque build-up, less bleeding and less inflammation of the gums. It appears to me that Sonic-Fusion is not only a more effective way to brush and floss, but it’s also easier, so I found that my patients were actually flossing more often than they normally would.”

The new Sonic-Fusion® features specially engineered Waterpik® Water Flosser and Sonic Toothbrush technologies, as well as:

• Compact, all-in-one design that requires less counter space

• One-handed mode control for simplified use

• Three modes (brush, floss, brush + floss) for flexibility

• Advanced water pressure control and 10 settings for custom comfort

• 2-minute brushing timer with 30-second pacer

• Reservoir capacity of 60+ seconds

• Premium LED recharge indicator

• 2 patented Water Flossing brush heads included

• Deluxe toothbrush case included

• 3-year limited warranty

Waterpik® Sonic-Fusion® has earned the American Dental Association (ADA) Seal of Acceptance. The extensive review of the clinical research by the ADA Council on Scientific Affairs confirmed that it helps remove plaque along the gumline and between teeth and prevents and reduces gingivitis.

The new Waterpik® Sonic-Fusion® will be available online May 15th for $199.99. For more information, visit waterpik.com/sonic-fusion

About Waterpik®

Waterpik® is the #1 brand of Water Flossers and Replaceable Shower Heads. Headquartered in Fort Collins, Colorado, the company has a rich history of innovation and design, engineering their products to deliver the wellness benefits of water in multiple new-to-the world products – including the iconic Water Flosser and Original Shower Massage®. The Company is a wholly-owned subsidiary of Church & Dwight.

For more information, visit waterpik.com. Waterpik® can also be found on Facebook, Instagram and Twitter.

Launching A Celebrity Auction

Posted on July 14, 2016 by loiswhitmanhess

Auction Begins July 15 at http://www.AuctionCause.com

Today is the day. We are launching the Waterpik® celebrity auction to support Hope Lives. The charity provides those touched by breast cancer, the support, knowledge, and care needed to complement their medical treatment.

Waterpik® has provided celebrities a Waterpik® Designer Series Water Flosser to decorate in their own unique style for an online auction to raise money for this important cause.

Our PR agency created the idea and is now responsible for making it a success. We could use your help just by participating in the online auction.

Each month Waterpik® will auction off a different Waterpik® Water Flosser, designed and personalized by popular celebrities. One hundred percent of the auction proceeds will benefit Hope Lives.

The first piece to be auctioned off is designed by Tim Allen, one of America’s great actors and comedians. The auction begins July 15, 2016, and bids will be taken for ten days. In addition to the decorated and signed Waterpik® Water Flosser, Tim Allen is including two signed headshots and two limited-edition Tim Allen Tool Kits for the lucky winner.

During the month of August, the Waterpik® Charity Auction features a piece designed by the four-time Emmy-nominated Mayim Bialik, best known for her lead role in the NBC show Blossom and more recently as Amy Farrah Fowler in the CBS hit comedy The Big Bang Theory.

Suzanne Carranza, Senior Marketing Manager for Waterpik® Consumer Oral Health said, “Hope Lives is an amazing charitable organization in Colorado where Waterpik® is headquartered. The charity does so much for women in Colorado, providing not only emotional support, but a full complementary care program to help breast cancer survivors manage their daily routines. Waterpik® supports Hope Lives throughout the year through sales of our Pink Designer Series Water Flossers. This celebrity auction is one more way for us to do our part to help.”

Waterpik® has partnered with Auction Cause, the leader in cause marketing campaigns, branding, and fundraising which utilizes the eBay platform to run and manage auctions. Auction Cause is an eBay partner and the leader in charity auctions featured on eBay. More information about the Waterpik® auctions can be found at http://www.auctioncause.com.

About Water Pik, Inc.

Water Pik, Inc. is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® name. The company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser, and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The company’s products are sold through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, CO, the company operates facilities in the United States, Canada, and the United Kingdom.

About Hope Lives
Hope Lives, The Lydia Dody Breast Cancer Support Center, was founded in 2001 by Lydia Dody, a Fort Collins, CO businesswoman who had battled breast cancer. After her recovery, Lydia wanted to ensure that the women in Larimer County and Windsor, CO diagnosed each year receive complete post-diagnosis support and care. http://www.hopelives.org. 

———————————

“Nobody in the way stood a chance.”

I Am The Proud Author Of This Campaign

Posted on July 20, 2015 by loiswhitmanhess

I wrote this for Waterpik. The campaign appears on the Waterpik website. I interviewed each dental hygienist over a two week period. I loved this assignment because each dental hygienist was passionate about his or her work and eager to educate. Each conversation lasted one hour. I learned a lot and wanted to share the info with you.

Meet six prominent dental hygienists that reveal the truth behind oral health care
You can find them on the Waterpik® Oral Health Page – https://www.waterpik.com/oral-health/experts. The dental hygienists are also educators. They speak their minds because they are the ones who focus on preventive care.

Dr. Daniel Hassler, DDS

How to Fight the Gum Disease Epidemic

Dr. Daniel Hassler, dentist and program director at a dental hygiene school on Long Island, NY, describes the benefits of treating gum disease with a water flosser.

Read Interview

YALI De La Torre CDA, RDH

The Best Kept Anti-Aging Secret

YALI De La Torre, a certified dental assistant and dental hygienist, explains why it’s so important for people who are 50 plus to take good care of their oral health.

Read Interview

Kim Shuck, BSDH, RDH