Become A YouTube Star

Posted on July 3, 2012 by loiswhitmanhess

I will be your sponsor. I will be your publicist. Just let me know what your idea is and if you want to do it.

It may seem like it is late in the game for you to become famous but there is still a huge chance to become a big Hollywood star either on the screen or behind it (creator, writer, producer, director). You can be the next Jay Leno, Joan Rivers, Larry King, or even Steven Spielberg.

I am serious.

YouTube announced that it is looking for original content because they want to have their own programming channels. It already started in many fields of entertainment, fashion, beauty, health, fitness, publishing, business, politics, sports, comedy, food, home design and yes, seniors. YouTube, owned by Google, is dedicating hundreds of millions of dollars to draw big talent like Madonna and Deepak Chopra to be the producers of each channel.

This news doesn’t mean that all of the billion plus worldwide users of YouTube are not going to continue to post their own videos. In fact, 60 hours of new videos are uploaded to YouTube every minute. Three quarters of them come from outside the United States. With that in mind, YouTube realized it is sitting on the potential to be another CBS, NBC, ABC, HGTV, or Food Network. Let’s face it, corporations, TV shows, movie production companies, music videos, already use YouTube as a distribution vehicle.

Here are two stories that explain what YouTube is going to do:

http://www.usatoday.com/tech/news/story/2011-10-29/youtube-original-programming/50997002/1

http://www.pcmag.com/article2/0,2817,2395548,00.asp

Seniors (50-plus) are starting to post videos more than ever before. To give you an idea of what is on YouTube now in the senior market, I have included some of the most humorous videos you have ever seen. If this doesn’t make you have a hearty laugh, nothing will.

Billie Jean Dancing Senior Citizens

http://www.youtube.com/watch?v=dIsLsDXXJUE&feature=youtube_gdata_player

Facebook for Seniors

http://www.youtube.com/watch?v=7w5xGGfrAoo&feature=youtube_gdata_player

Seniors Using Medical Marijuana

http://www.youtube.com/watch?v=sWzs6ajRYLM&feature=youtube_gdata_player

Safe Sex for Seniors

http://www.youtube.com/watch?v=1Pfa07ijUCE&feature=youtube_gdata_player

Okay, now that I have given you some creative ideas. let me hear from you. Here is a chance to reinvent yourself. We have seen and heard it all. Let it all hang out. You can be as serious or as funny as you want. I can be your gateway to Hollywood

Happy 62nd Birthday Arianna Huffington

Posted on July 2, 2012 by loiswhitmanhess

Arianna Huffington

Arianna turns 62 on July 15th. I am getting a head start on this story.

I am pretty sure that everyone who reads DigiDame knows who Arianna Huffington is. If you don’t, I encourage you to read on to get inspired and learn some very important life lessons:

1. You can be relevant in the digital world or any world when you are a senior citizen.

2. A woman changed the media landscape by creating a blog that combined original content with collaboration and aggregation. Huffington Post attracts more readers than the New York Times. (According to UK Telegraph story below, the Huffington Post became the most visited English-language news source in the world, outranking even America’s so-called “Gray Lady”, The New York Times, attacting 60 million unique monthly visitors. It recently won the coveted Pulitzer prize for journalism and has attracted more than 155 million comments since it started.)

3. You can be single and still be invited to parties for couples only.

Last week I was feeling sorry for myself and our client because I had to be the PR representative for Westinghouse Digital at a trade show. I had a head cold, my nose was running, my eyes were drooping and I probably looked 100 years old. When I went to the ladies room to wash my hands, I looked into the mirror and saw young, perky PR gals to my left and right. I wanted to run into the streets screaming “Who stole my youth?” Somehow, I managed to get more press appointments and more editorial coverage for our client than any of those stunning, skinny, trendy, sexy numbers did for theirs.

No question, my competition is far better to look at, but I am going to keep on pretending that I am Arianna Huffington. If she can do it, so can I (and you can too)!

Please read the following story. It talks a lot about the economy, the future of journalism, and the pace of one red hot mama.

How Arianna Huffington has breathed new life into the media – Telegraph

Think Twice Before Buying A Smart TV

Posted on July 1, 2012 by loiswhitmanhess

This may be self serving but I think it is good advice. My client Rey Roque, Senior VP, Westinghouse Digital warns the American consumer that when they are buying a TV they should be concerned about the size of the screen and the picture quality, not the bells and whistles of internal Internet content. Everyone who bought a Smart TV just a few years ago are now finding themselves with outdated equipment. There is just too much technology being introduced every year to get stuck. You are better off with external smart boxes such as a ROKU.

Any questions? Just ask. I have a lot of expert advisors.

The Faces Behind The Names

Posted on July 1, 2012 by loiswhitmanhess

As I mentioned in an earlier post, I attended a tech convention last week where I met up with a number of tech journalists when I was stationed at my client’s exhibit, Westinghouse TV’s. I thought it might be fun for you to see the faces of some of the people whose stories you read all the time.