Tag Archives: Esquire

Make Sure You Get the December Issue of Esquire

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The December issue of Esquire hits the newsstands on November 20th (just happens to be my 65th birthday), and if you buy the print edition you will have the most “interactive experience ever.” This issue will give you a basic knowledge of how the interactive digital world is going to function in the future. You will learn how to scan photos and articles and to share them with others right from your smartphone. You will also have the opportunity to shop just by taking a picture of something you want on the pages of Esquire. Snap and shop. It’s a whole new world.

Esquire only has this available on iPhone right now but promises to bring this feature to Android shortly. David Granger, Editor in Chief of Esquire, has been working on this new technology for a year with Netpage, an app company that is planning to bring this function to other magazines just as soon as they are comfortable with the way Esquire is performing. Until you get masses using any technology, developers are never sure of bumps in the road.

All you have to do is download the Netpage app and then you will be able to scan every photo, ad, or article in the print edition. These same functions already exist on the iPad version of Esquire as they do for many other magazines. However, this is brand new for smartphones and supposedly more user friendly then barcodes and watermarks. The Netpage app turns the Esquire scans into PDFs that offer multimedia features. For example, Esquire readers will be able to target a specific object — like a watch, shirt, or shoes — take a photo with the Netpage app, and then share it via email, SMS, Facebook, Twitter, or Pinterest. In some cases, you will be able to click on a photo and make a purchase right on the spot.


This Netpage app will be available for every issue of Esquire going forward. Esquire circulation is approximately 700,000. I can’t wait for the Hearst Corporation to expand this functionality to their other publications and for Netpage to secure other publishing houses and newspapers as well. Even though I do most of my reading online, I still have print subs to a number of my favorite magazines and weekly newspapers. Everytime I read an article that I want to share with friends, I rip out the page. By the end of the day, I am walking around with an inch or two of tear sheets that are unwieldy to lug around. I can’t wait to be truly paper free.

Karen And Aaron, A Love Story

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I wanted to officially document the greatest love story of all time that just happened to take place in the consumer electronics business. Since I or others may never get around to writing a book about it, I thought my blog would be the most appropriate platform to tell the Romeo and Juliet story of Aaron Neretin and Karen Fisher. 

Aaron Neretin

Aaron was for decades a well known and highly respected editor, writer, and researcher in the consumer electronics business (Home Furnishings Daily, Fairchild Publication and Merchandising, Billboard); and Karen was a celebrated super agent for interior designers (Designer Previews) and a magazine and book author (Home Furnishings Daily, Cosmopolitan,  American Home and Esquire). They both received numerous industry awards.

Karen Fisher

They were as opposite as day and night except for their love for each other. She was tall, very thin, very statuesque, wore designer clothes, played tennis several times a week, and did the round of elegant parties in the most exclusive of places. She was never married, never had children. He was tall, big, and round. He loved the horses, Las Vegas, his children and grandchildren — not necessarily in that order. Aaron was well-read, a brilliant speaker, and loved being the life of the party. You often heard his voice before actually seeing him in a crowd. Karen was more reserved. 

They both died last year. She from brain cancer in her early 70s and he from a broken heart in his early 80s. While they became a couple late in life, they still had close to 25 years together.For a good many of those years they maintained separate apartments. They did live together most weekends and more often at the end when she was helping to take care of him after some heart issues. The irony was that she became terminally ill and he ended up taking care of her.Then he just didn’t want to live without her. He suffered a massive stroke and died a few months before her. 

The purpose of this story is to let you know their love affair can only be described as   some thing larger than their distinguished careers. Most industry people only really  knew the surface of it. I was there when they met back in 1966 at Home Furnishings Daily.We all worked together in the city news room and our desks were literally back to back. I was also lucky to have known them decades later when they reunited as the most loyal and devoted life partners. Eliot and I spent many joyous times with them both in New York City and Miami Beach where we all split our time. Karen and Aaron introduced us to a Turkish restaurant in NYC on 10th avenue in the 50s called Taboon. We still go there and start every meal with a toast to them.

It is so interesting to reflect on how these opposites expressed their true love. They shared a devotion that only the most brilliant and practical could manifest. Their life together was simple.They stuck to the true basics that can only make the most grounded happy: tons of laughs, good company, great conversations, and a steamy love life. I think they both confided in me. The thing that intrigued me most about them was the way they spoke about each other. He praised her for building a fantastic business and she praised him for just being fantastic. How refreshing!