I just finished reading a new study about the ethics of lying by the Wharton School of the University of Pennsylvania. The reason I found it so interesting is because I’m in the hype business. I emphasize the positive points of products, services, and situations, That means I underscore certain things that deserve special attention., especially in the tech business,

Just because I shape story lines, doesn’t mean I’m lying. I think I would be lying if I didn’t point out certain characteristics that deserve to be spotlighted. I can’t help it if the average person doesn’t understand the difference between lying and editing the truth to prove a point.

I hope you watch this video because, while it doesn’t exactly focus on what I am talking about, it does delve into the world of people lying versus the telling truth. I have come to realize that we all have difference interpretations of what the truth is.

Click here to read the Fast Company magazine story.