Tag Archives: Hearst

Waterpik Press Tour 

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It was an amazing day at Hearst Magazines in NYC. HWH PR arranged a media day for Waterpik Water Flossers at Cosmopolitan, Good Housekeeping, Redbook and Elle. I led the tour with Richard Bisson, CEO, Water Pik. Our mission was to spread the word on the importance of good oral health care. We met incredible editors and had the fortunate opportunity to tour the Good Housekeeping Institute where they test products for the Seal of Approval.  


Richard Bisson, CEO, Water Pik with Patricia Haegele – SVP Group Revenue Officer (Publisher); Laurie Jennings – Deputy Director Editorial; Rachel Rothman – Chief Technologist; Christine Rannazzisi – Assistant Publisher – Marketing Director, and Rich Hencke – Director, Strategy and Marketing Partnerships Good Housekeeping.

The other half of the caption above


Overlooking Central Park from The Institute.

The new Nordstrom department store under construction.

Karen Snyder Duke, Health Editor, Redbook with Richard Bisson, CEO, Water Pik

Megan O’Neill, Beauty and Fitness Editor ELLE, with Richard Bisson, CEO, Water Pik.

Digital Magazines Debut Before Print

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I knew this day would come but I didn’t think this soon. Hearst Magazines just announced that its digital issues will now be available on iPads before the print ones are on newsstands or in the mail to subscribers.

This is huge news considering most magazine publishers were reluctant to go digital just a few years ago. It turns out that magazine readers love when new issues show up on their screens, they don’t have to carry around a lot of weight, and they are saving trees.

Let’s give a round of applause to Apple and Hearst for working together leading the way for a better reading experience.

Hearst titles include Seventeen, Esquire and Popular Mechanics.

Hearst says it is nearing a million online subscribers while also seeing a sharp increase in revenue.