There’s a new trend on social media that has become a big fundraiser for ALS, the debilitating neuro-degenerative disease. You probably know it as Lou Gehrig’s Disease.

It’s very exciting to watch friends, family, and well known personalities take the “Ice Bucket Challenge.”

You can’t scroll Facebook, Twitter, YouTube, and Instagram without seeing someone getting doused with ice water and then nominating others to do the same. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice.

Pete Frates, 29, Beverly, Mass., along with his family, helped to make the “Ice Bucket Challenge” go viral. Frates has lived with ALS since 2012. He is working with The ALS Association’s Massachusetts Chapter. Frates was a Division 1 college athlete with Boston College Baseball.

Using the hash tag #IceBucketChallenge, the challenge has attracted thousands of followers. The ALS Association announced “it has hit $10 million in donations. Specifically, as of Saturday, August 16, 2014, The ALS Association has received $11.4 million in donations compared to $1.7 million during the same time period last year (July 29 to August 16). These donations have come from existing donors and 220,255 new donors to The Association.”

Be sure to watch the videos. You will be surprised who you will see.