Seeing through things may be one of the hottest new technology features for 2015.

After I wrote my blog post yesterday about Apple developing a transparent text messaging feature, I received a call from the PR department of Land Rover telling me about their new hood that does the same thing.

I have to admit, I was a little confused at first because I didn’t quite understand what the guy was saying. “We have a disappearing bonnet.” After several embarrassing attempts to catch on to his lingo, he explained that bonnet was the English term for a car’s hood. Ha ha, the joke was on me. Then I saw the video that demonstrated what he was talking about. A big wow. See above.

Land Rover is still in the experiment stage but the reaction has been very positive. They are placing cameras under the bonnet then projecting a live video feed on the windshield. That creates what seems like a transparent bonnet. The technology lets you see the road under the front of the car as you are driving.

The entire concept will be demonstrated at the New York International Auto Show this month. If Americans like the idea of seeing more of the road (I do), expect other auto makers to license the idea.