Writing letters to big companies to complain about a product or service is a big waste of time. The majority of the time, your letters get thrown on a never ending pile, and eventually an intern, PR person (that’s me), or a mail room guy will answer you with some standard response. Yes, there are times you will receive a free meal, additional airline points, or a gift certificate to Pizza Hut or some other large chain which is easy for most people to access. But usually not.

If you want to get immediate satisfaction, learn to use Twitter. In the last few months, major companies have staffs of up to 50 people monitoring this particular social media platform to immediately cure any nasty comments someone has posted about them. The last thing a company needs is a disgruntled customer airing his or her complaints in front of millions of viewers.

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