MouthWatch, An Oral Health Camera

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Every time I'm about to go to the dentist, I truly wonder if I absolutely need to. Everything feels okay, so why go to the dentist to look for trouble.

I know that what I just said doesn’t make sense, but for some reason many folks feel the same way. Now there is a mouth camera that allows patients to actually see plague buildup plus other conditions that will force them to go the dentist on a more regular basis.

Brant Herman, chief executive of startup MouthWatch, said his company makes Intraoral, or mouth cameras, that are priced at $199 (the competition is priced at $2,000) so patients can buy them from their dentist. The whole purpose is to let patients see what dentists see. Yuck!!

I just found out that about 600 dental practices use the cameras. My dentist, Bruce Blau, reads DigiDame. I’m curious to find out what he thinks. I will let you know.
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I Need Your Help

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I’m looking for stories about good oral health care habits. I’m also interested in challenges you may have had with gum or teeth problems. I will keep everything confidential. Write to me at loisw@hwhpr.com.

The reason why I am asking is because our agency, HWH PR, has just been assigned the Water Pik account. We will be pitching a sophisticated line of Waterpik water flossers that make it much easier and more thorough to floss.

Water Pik will be making a donation for each pink model sold to “Hope Lives,” during October’s Breast Cancer Awareness month.

Part of our education plan is to inform everyone that more than 50 percent of the U.S. population lives with some form of gum disease. It’s clinically proven that the Waterpik Water Flosser is 50 percent more effective than traditional string floss for improving gum health, removes up to 99.9% of plaque from treated areas, cleans three times deeper than regular brushing and flossing and removes hard-to-reach bacteria and food debris that cause bad breath.

So, if you have any interesting stories that can help our pitch, I just might help you get a deep discount on the pink Aquarius™ Water Flosser which retails for $89.99. Or any other color you may desire.

Thank you