Here is what I know about Sunday’s Super Bowl. I read these facts right on Twitter and spoke to members of the press. This  event was a huge milestone for social media. Twitter reported that 24.1 million tweets were generated about the game and the halftime show. Beyoncé was the star of Twitter with 268,000 tweets per minute (TPM). The end of the game generated 183,000 TPM; the 108-yard kickoff return touchdown by the Ravens’ Jacoby Jones, 185,000 TPM; and the power outage, 231,500 TPM.

Another first was that brands such as Tide, Oreo, and Calvin Klein reacted quickly and posted clever ads on Twitter related to the outage. The Oreo ad generated the most attention and admiration for its quick thinking media team: Continue reading →