There’s an interactive pillow, called Qoobo, that’s becoming increasingly popular and I think the world has gone mad. After hearing about it for months, I finally saw it at CES.

I just can’t understand why anyone would spend $149.00 for a pillow with a tail that makes lifelike movements when you stroke, or rub it.

Executives at the company said Qoobo is designed for people who cannot own pets, especially those who have allergies or live in apartments.

Qoobo became one of the most talked about gadgets a recent trade show in Japan. Sales soared. I just don’t get its appeal.

What do you think of it?