Tag Archives: Water Pik

Waterpik Press Tour 

Posted on by
Reply

It was an amazing day at Hearst Magazines in NYC. HWH PR arranged a media day for Waterpik Water Flossers at Cosmopolitan, Good Housekeeping, Redbook and Elle. I led the tour with Richard Bisson, CEO, Water Pik. Our mission was to spread the word on the importance of good oral health care. We met incredible editors and had the fortunate opportunity to tour the Good Housekeeping Institute where they test products for the Seal of Approval.  


Richard Bisson, CEO, Water Pik with Patricia Haegele – SVP Group Revenue Officer (Publisher); Laurie Jennings – Deputy Director Editorial; Rachel Rothman – Chief Technologist; Christine Rannazzisi – Assistant Publisher – Marketing Director, and Rich Hencke – Director, Strategy and Marketing Partnerships Good Housekeeping.

The other half of the caption above


Overlooking Central Park from The Institute.

The new Nordstrom department store under construction.

Karen Snyder Duke, Health Editor, Redbook with Richard Bisson, CEO, Water Pik

Megan O’Neill, Beauty and Fitness Editor ELLE, with Richard Bisson, CEO, Water Pik.

I Need Your Help

Posted on by
Reply

IMG_0987.JPG

I’m looking for stories about good oral health care habits. I’m also interested in challenges you may have had with gum or teeth problems. I will keep everything confidential. Write to me at loisw@hwhpr.com.

The reason why I am asking is because our agency, HWH PR, has just been assigned the Water Pik account. We will be pitching a sophisticated line of Waterpik water flossers that make it much easier and more thorough to floss.

Water Pik will be making a donation for each pink model sold to “Hope Lives,” during October’s Breast Cancer Awareness month.

Part of our education plan is to inform everyone that more than 50 percent of the U.S. population lives with some form of gum disease. It’s clinically proven that the Waterpik Water Flosser is 50 percent more effective than traditional string floss for improving gum health, removes up to 99.9% of plaque from treated areas, cleans three times deeper than regular brushing and flossing and removes hard-to-reach bacteria and food debris that cause bad breath.

So, if you have any interesting stories that can help our pitch, I just might help you get a deep discount on the pink Aquarius™ Water Flosser which retails for $89.99. Or any other color you may desire.

Thank you