Happy Father’s Day

Love, The DigiDame
With Eliot Hess, Steve Greenberg, and
Russ Rowland

Make This Holiday A Digital One.

Go into the app store, type in Greeting Cards in search, pick from 15 selections, and send someone a digital card.

I thank you, a tree thanks you and Al Gore thanks you

Card | justWink Cards & Mobile Apps

https://www.just-wink.com/pickup/4615402795267?source=jw999&rr=y

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Help Me To Help You

I am reaching out to the DigiDame audience because I know that some of you have access to information I need that will help all of us when we might be incapacitated. I want to turn the iPad into a resource that will help us with mental and motor skills.

I am starting this project for my client Senior Nannies, an elder care company in South Florida along with Project Tiki, a company that creates and finances mobile and web applications.

We are looking for programs that will help rehabilitate, challenge, stimulate, and encourage the elderly when they are in the care of others. Instead of wasting time watching TV or staring into space,
we want to create applications that will provide hours of hope and joy.

The iPad is the ultimate tool to accomplish this.

Claudia Wechter, Founder of Senior Nannies, along with her associate Gary Loffredo, want to pioneer the possibility of having their caregivers offer mental and physical iPad programs to their clients. “The majority of our caregivers can easily be trained to operate the programs,” said Wechter. “It is a win-win situation for everyone involved. There are just too many idle hours where nothing happens. If we had iPad programs that could offer a new, positive atmosphere for those who feel hopeless than we could turn dark days into lives worth living.”

John Hobson, a founding partner in Project Tiki, said that another reason why this project is so important is because “every eight minutes someone else is turning 65 on the planet Earth. I refer to it as a ‘Senior Tsunami.’ It has already been proven that seniors are the biggest audiences for iPads. They seem to operate them better than any other age group. We are witnessing the birth of a whole new revolution in digital technology.”

You can be a part of this exciting development. If you know of anyone who can contribute ideas, programs, content, finances and other resources, please contact us. This could turn this into the most rewarding and productive time for all of us.

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Rx For Severe Panic Attacks— Use “Find My iPhone” or “Where’s My Droid”

If you own a smart phone you’ve had to suffer several of those gut wrenching panic attacks that make you feel like you are going into cardiac arrest. I am sure everyone reading this post knows the feeling of despair that I am talking about. It comes about when you can’t find your iPhone or Android. Did you lose it or was it stolen? 

This has happened to me several times when my iPhone had fallen into some mysterious dark hole in my handbag or I left it in my bathroom on a stack of towels while charging it. 

I have had many panic attacks in my lifetime, especially when I am on a bumpy airplane or waiting to hear results from my doctor. However, nothing beats the emptiness and life threatening hysterics you get when everything you worked for and every detail of your life is now missing. My head is screaming, “What did I do with that iPhone? Dear G-d, if you give me back the iPhone, I swear I will never let it out of my sight. I promise never to eat chocolate again.” 

Our lives depend on these handy little gadgets. As seniors, we have been taught for the last few years to get rid of all the paper and digitize everything. But no one has prepared us for what we do if we lose these little contraptions. 

Do not wait another minute. If you have an iPhone, enable “Find My iPhone” in the settings menu under iCloud.  If you have an Android phone go get “Where’s My Droid” from the Google Play Store.   Both of these apps will help you locate the missing device and protect your data. You will be able locate your device on a map and lock or erase the information. All of this is can be done from another smart phone or the web using the Find My iPhone App or iCloud.com website for iOS or the Where’s My Droid website for Android. If you feel your phone was stolen you call the police and they will retrieve the unit for you. 

Both apps must be enabled in order for them to work. 

This is probably the best advice I can ever give you. Use these apps on your phones, your MP3 Players, your tablets, and your laptops. 

Many people already know about these apps, but have been too lazy to download them. These are the same people who know about the shingles and pneumonia shots and do nothing. All of these offerings are a blessing in disguise. Get them. You don’t need the stress of an attack.

Don’t Postpone Your Joy

(This blog post is dedicated to Ruth Schneider, my mother who died seven years ago today)

Len Marks With The Dalai Lama

One of my best clients at HWH PR used to say “Don’t postpone your joy” on his home and office voice mail recordings. That was way before anyone ever heard of Facebook and Twitter.  I am sure that would have been his mantra as well in social media. Len Marks was a very well known litigator in the entertainment business. He was the rainmaker (the guy who got all the new business) at his law firm, Gold, Farrell & Marks. Clients included Paul McCartney, Elton John, Eddie Murphy, Billy Joel, and Leiber and Stoller. Yes I met all of them during  their ugly litigation cases. 

Len warned me about two things that I want to share with all of you. While I worked for his law firm for 12 years (we were one of the first PR agencies to represent a law firm — it is now commonplace) my last months with him were really at the beginning of email phenomenon. He made me promise that I would never put any details of the cases we worked on together in an email  to the press or even to his law firm. Nothing ever was to be put in writing. It didn’t matter how innocent I thought the copy was. I was never to refer to anything in writing, anywhere, any place. I abided by his rules and if he were alive today we would still probably be working together. 

The Real Len Marks When He Was Not Successfully Fighting For His Clients

Len recently died at the age of 69 after a 10 year battle with dementia. It is difficult to believe that this legal maverick who won every argument for his clients was reduced to years of silence. He was a total free spirit and led his life in forward-thinking ways that left the rest of us aghast. He was also one of the most generous human beings on earth who donated much of his earnings to charities that supported interfaith religious beliefs as well as international medical groups dedicated to reconstruction of those who were disfigured and harmed during war time.  

I think of Len everyday when I see someone make a politically incorrect boo-boo on email. I have had my share, too, which is why I am so sensitive to them. One of the golden rules of email is not to copy everyone’s email address in your message for all to see. Use the BCC line. Many people do not want to share their email addresses with others. I was startled to learn recently that an increasing number of people have social email addresses and private ones. They rarely check their social ones so don’t expect to hear back from them on a daily basis. Another no-no is not to “reply-to-all” to those who still expose all of the email addresses in the To: line. It is very unnerving to get 25 “Congrats!” messages that were intended for the perpetrator, not you. What are people thinking? (Hint: they’re not thinking at all.) 

The other lesson Len taught me was to make the most of each day. It may not be so easy to do but I am trying. I think of this glorious man in all of his wildness and wish there were more like him in my life today.

You Can Stop Feeling Stupid

Sue Barkoe with me walking in Dubrovnik

Many people over the age of 55 have confided in me that they have taken their tech prowess just so far because they hate feeling stupid in front of their adult children. Most seniors are children-dependent when it comes to purchasing equipment and learning how to use software. The kids are okay for a while, but if you ask the same question twice or interrupt them when they are busy, watch out. The interaction can be pretty ugly. 

Even the best children in the world will become impatient and question your aptitude to learn something new–especially if you don’t comprehend most of what they are explaining on the first round. My own daughter has remarked on a number of occasions that I may have short term memory loss because I ask the same questions over and over.

Sue with her friends on the trip. They are all tech savvy.

Fret no more. Help is at your local Apple store. I am not trying to push Apple because I am a fan. I am devoting a blog post to this subject because most of us are in the same situation. Apple just happens to offer exactly what you need. If anyone knows of other services do let me know. 

Apple offers free workshops.  Learn something new by taking one of the free workshops at an Apple Store. They’re taught by people who really know Apple products and are eager to share their knowledge with you.  Learn the basics of Mac, iPad, iPhone, or iPod. Find out how to create instant slideshows in iPhoto, make a home movie with iMovie, or get directions on iPhone. Be sure to sign up in advance to reserve a spot. – http://www.apple.com/retail/learn/ 

And when you buy a new Mac, you can sign up for One to One training and take your skills to the next level.  One to One will help you do more than you ever thought possible with your new Mac. First, we’ll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we’ll work with you to create a curriculum tailored to your goals, learning style, and experience level. 

One to One is just $99 for a full year and is available only at the time you buy a new Mac from the Apple Retail Store or the Apple Online Store. – http://www.apple.com/retail/learn/one-to-one/ 

Susan Barkoe, one of my traveling companions for the past two weeks in Croatia, Slovenia and Montenegro, told me that getting involved in the One-on-One tutor program that Apple offers was one of the best decisions she has made since her husband died. “I used to refer to him as ‘my computer.’ He did everything for me. My son helped me at first but he only had limited availability. He recommended Apple’s in store program. I love it. 

“I see one of the same three tutors during my sessions. They help me with any question I have. Nothing is stupid to them. They give me confidence and tell me how well I am doing. The session is an hour and I can ask as many questions as I want, covering as many topics as I need. I even ask them about non-Apple products like my digital camera. This program has given me a strong foundation for everything I need to do.”

Mrs. Johnson, the subject of yesterday’s post, said the Apple in-store assistance program has given her life a whole new positive purpose. “For most of my life I was a wife and mother. That was my focus. Now I want to do things for myself and that interest me. The Apple program has introduced me to opportunities that I never thought would be possible at my age. I feel like I was reborn. If you look at my app library on my iPad you will see that I am involved in bridge, religion, current events, word games, social media, novels, travel, charities and causes.  I take my iPad with me everywhere, especially when I am traveling. I love posting on Facebook and keeping up with all my friends. There are not enough hours in the day to do what I want to.  I feared semi-retirement for many years. Now I feel totally rejuvenated. I make a new appointment for my Apple visits the minute I finish a session. It is just a joy to be involved with young people who can share all this information with me and treat me like I am one of them. I think I have found the fountain of youth.”

A Case Of Mistaken Identity

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Being the snoop I am, I took a picture of what I thought was a Croatian family all glued to their personal electronics. It was almost midnight when I spotted them. Eliot and I, along with Ruth and Howard Greenberg, were having White Coffee (the term we use so Croatians know not to make it strong) on the veranda at our hotel in Dubrovnik, The Lapad.

I was attracted to the fact that the trio was also drinking coffee together but only interacting with their ebook, iPhone and iPad. I commented to my group, “Look at the Croatians next to us. They look so American.”

It turned out they were from Georgetown, Kentucky. They had just arrived in Dubrovnik from London where they had participated in the Queen’s Diamond Jubilee. Now they were touring Croatia.

The Johnson’s take their electronics very seriously. Even though they were in Europe celebrating the dad’s 70th birthday, they were monitoring the sales levels of their mom and pop business back home. The Johnson’s are funeral directors. Mrs. Johnson explained that they check the obits in the vicinity of their business on a daily basis to see who is using their facilities and service.

Wow that was an eye opener. By the time I had the conversation with them, Mr. Johnson had retired for the evening frustrated over some technical difficulty with his company website. Mrs. Johnson was posting pictures on Facebook and her son was communicating with friends in Australia, where he now works as an interior design consultant for a local airline company. He ventured outside of the family business, but his sister is full time.

Mr. and Mrs. Johnson have been using iPads and ebooks for three years now and claim they could not be as free to travel if they didn’t have their digital equipment. I checked out the apps on Mrs. Johnson’s iPad and was astonished to see the depth of her library.

My next post is going to be all about how the $100 Mrs. Johnson spends per year for a personal assistant at the Apple store has changed her life.

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The Streets Were Alive With The Sounds Of Soccer

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For some reason every time we travel to Europe we see things that make us feel like they are so ahead of the United States in terms of technology lifestyle. First it was the cell phone, then it was Wi Fi availability and now it’s flat panel TV sets being displayed outdoors at every bar, cafe or restaurant.

We all know that Europe has shown us the way in outdoor dining. Now they have all made provisions to entertain their patrons with big TV events. They actually have brackets on restaurant walls so they can display and remove TV flat panels in a matter of minutes.

Last night Croatia played Ireland in a soccer match for the EuroCup 2012. We were warned ahead of time that Dubrovnik was going to be very festive and very loud.

Croatia beat Ireland 3 to 1 so Dubrovnik was one happy town. The restaurants were filled with people singing, drinking and setting off fireworks. Everyone was focused on the game.

I have attached photos from some of the bars and restaurants so you can see how people gather together to watch TV events outdoors.

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Hot Flashes

It is pretty strange to watch people snap away in a “No Camera” zone. There have been a number of spots on our Croatian tour where they said absolutely “No Picture Taking.” That just doesn’t mean much to people who have traveled half way around the world to see sights they have only read about in books.

One of those amazing sights was the
Postojna Caves, in Slovenia. These caves are the second largest in Europe. As we entered the caves, there were signs that said “Absolutely “No Cameras.” Then a local guide, reiterated it several times over a Public Address system as we
rode a train to view the impressive stalagmites and stalactites.

It didn’t take long for many people to start their series of flashes once we got deeper and deeper into the caves. The formations were magnificent. They went on for miles.

Somehow I got my hands on a few photos to show you the natural compositions. If you are ever this way, don’t miss this rare beauty.

And don’t forget extra memory for your digital cameras. Too many folks on this trip brought along sophisticated cameras but not enough storage. They also are not downloading their photos each night. You have to remember to backup your memories.

Onto Montenegro today

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My Handy Little Gadget

If I want to call attention to myself all I have to do is attach my Joby tripod to my iPhone. Everyone wants to know what that handy little gadget is. The truth is the Joby tripod is a genius contraption that allows me to hold my iPhone above a crowd for the best advantage in shooting stills and video.

I also can even create a video of myself by balancing the iPhone on the Joby tripod. People who own this accessory love it because it provides a tremendous amount of flexibility.

The miniature tripod comes with a special case that wraps around your iPhone. The space age looking tripod attaches to the case. It is all very easy to use. Joby sells tripods for most digital cameras as well.

The following are pictures of the Joby
unit and photos I took in Croatia while using the miniature tripod.

What a clever way to force you to look at some of my photos even before I arrive home.

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Mr. iPad

You never know who you are going to meet when you sign up for a Smartours trip. Even though I am traveling throughout Croatia, Slovenia and Montenegro with my husband and friends, I was still a little concerned about the 25 others joining us.

When I first met Jan Gronski on this trip, he reminded me of a deep sea fisherman with his stocking cap and a flannel looking shirt. Boy was I wrong. He turned out to be a retired executive from Cisco who was in charge of product development in China for many years. Yes he lived there and has a stunning Chinese wife who is on this trip as well.

Jan carries an iPad with him everywhere. I have never seen anything like it. While others use digital cameras or iPhones to shoot photos on the trip, Jan uses his iPad. He said he is able to frame the picture better and capture all of the details. Jan admits that an iPad is heavy and cumbersome for walking tours, but the quality of pictures just can’t be beat. He doesn’t understand how everyone else can shoot photos through little view finders. After you see Jan’s photos you begin to think the iPad is the way to go.

Jan also uses his iPad to read Kindle books on the bus rides from city to city, and in the hotel lobbies late in the evening. He is upset with Apple and Amazon, owner of Kindle, because you can’t buy ebooks through the app. You must always purchase via the web.

The iPad is very important to Jan because of an iOS application called NCIKU that allows him to access a Chinese dictionary. He checks on Chinese characters that help him express what he is trying to say. When I see him using the program it looks like he is drawing stick figures but he is actually practicing the alphabet.

Jan posts most if his photos on Facebook. He lives down the street from the HQ in Palo Alto, CA and his daughter works there as well. She is one of many responsible for more people to respond to Facebook advertisements posted on member pages. Jan admitted he is involved in some secret Facebook assignment with another friend who works for the company. I can’t say anything further.

He doesn’t know that I devoted an entire post to him so let’s see if he ever finds out.

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