A Year After Sandy

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Today’s is a more personal story about Lorna and Jeff Spiro. Their resilience and strength in the face of adversity is not really a digital story, but it is one I’m proud to tell over the Internet.

A year ago, their home in Long Beach, LI was badly damaged and its contents wiped out by Hurricane Sandy. This is the home that Lorna grew up in and then took over as a married woman. This is the home that Lorna knows as her safe haven, no matter what else is going on in the world.

The house is nestled on a canal, blocks away from the ocean. That didn’t matter one bit when the water levels rose to where her cars and her lifetime belongings were washed away. Lorna and Jeff were home at the time and watched in disbelief as their shelter was collapsing one floor at a time.

Lorna is an artist, primarily a sculptor. Luckily, her masterpieces were saved by some fancy footwork. Many appear below in pictures that I took this past Sunday when my brother Steve and sister-law Susan took Eliot and me to visit these friends with whom they have been close for four decades.

We were honored to be invited along so we could marvel at their accomplishments after months of being homeless. Not only did they have the emotional and mental capacity to rebuild, but dealing with insurance companies and government agencies must have taken a super powerful inner strength that only a few can muster.

Lorna and Jeff Spiro are making everything perfect again.

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Tick, Tock, How Much Time Do We Have Left?

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“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” Steve Jobs

I have always wondered if I would have lived my life differently if I knew the exact date and time of my death. Even as a young kid, I used to wonder why we all weren’t told how long we had here on Earth. I believe life would have been so much easier.

I wouldn’t have been so hysterical every time I went to the doctor. All that unnecessary negative energy worrying all the time. Just this afternoon I panicked when I had my second MRI and the technician made me hold my breath about 110 times during a 40-minute period in the tube. I convinced myself that my body couldn’t handle that kind of breathing with dye running thorough it. If I knew I wasn’t going to die, it would have been so much easier.

Moments like this forced Fredrik Colting, a Swedish inventor, to create Tikker, a wrist watch that counts down your life, just so you can make every second count.

The slogan of the watch is “Make Every Second Count.” Tikker believes that if you wear their watch, you are making a statement that your biggest priority in life is living.

The Tikker Kickstarter page says, “Setting up and using TIKKER is incredibly easy. The wearer simply fills out a questionnaire, deducts his/her current age from the results, and TIKKER is ready to start the countdown. With your Tikker you will also receive the book About Time. This is your instruction manual to both Tikker and time itself. It not only gives you information on the concept of time – answering questions such as “What is time? When did time begin? Is time endless?” – but it also guides you through the process of calculating your own life span.

“Through various questions you will arrive at a figure; this is what you set your Tikker on. Although your life’s countdown began the day you were born, Tikker is now there to remind you to make the most of it, AND TO BE HAPPY!”

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Language Glasses

We have all been to language classes. It’s a place we go to learn a new language. Now we have something called language glasses. It’s eyewear that will automatically translate foreign languages we read into the one we speak.

You are witnessing a new invention way before the general public. Japan’s biggest mobile carrier, NTT DoCoMo, has developed “Intelligent Glass” in preparation for the Tokyo 2020 Summer Olympics. The company wants to take full advantage of the tourism and publicity.

I have attached a YouTube video that explains the technology. It’s totally awesome. Picture this. You are in a foreign country. You can’t read street signs, menus, brochures, newspapers, and magazines. All you have to do is put on the DoCoMo glasses and the words will be translated right in front of your eyes.

Think about these language glasses when you see the new Sandra Bullock and George Clooney movie “Gravity.”

Rumors indicate that the DoCoMo technology could be licensed for other applications in the United States. If I hear of anything, I will let you know.

A New Twist on Twitter

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Twitter’s filing for an IPO last week has sent the real estate market in San Francisco soaring. San Francisco was already one of the most expensive cities in the country. Now it’s going to be untouchable. Twitter is located right in the heart of the city. All of a sudden, many of the 2,000 people who work for Twitter will have plenty of money to plunk down on fancy digs.

A real estate agent friend in SF told me that smart brokers have been romancing the upper echelon of Twitter to rep them in their pursuit of new, upgraded homes. More Twitter employees then would like to admit have been looking for residential real estate for the last six months. The better properties are going to go fast.

Mention the name Twitter to anyone in the Bay Area — the digital community, investors, writers, TV producers, celebrities, comedians, politicians, and Twitter users — and you’ll get a big smile. Twitter has changed our lives. It has been a public platform for everyone who wants to make a statement or vent and is one of the most important resources for up-to-date news and opinion.

Now word has it that everyone who is involved with Twitter’s IPO is very concerned that the content posted on Twitter stay relevant and personality driven. It has to remain a main attraction in the news arena in order for it to constantly be appealing to the investment community.

Twitter reportedly had an average of 218.3 million active users a month in the second quarter of this year, up 44 percent from the same quarter last year.

The New York Times recently reported that Twitter expects its growth rate of users to slow down in the United States as the service approaches market saturation. Twitter is hoping to get its future growth from markets like Argentina, France, Japan, Saudi Arabia, and South Africa.

Give Me a Heartbeat

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I have spent the last thirty-plus years in the world of computers. I have been very much a part of them taking over the world. Our PR agency was one of the first to represent computers in the early stages, and three decades later we are still involved in the latest innovations.

One would think that the sight of a computer would be of great comfort to me. I guess in certain circumstances it would. Yesterday it didn’t. I was very uneasy when the clerks behind the administration counter at Park Avenue Radiology told me I had to fill out the administration forms on one of the free-standing computers against the wall.

At that very moment I would have paid extra to have one of the clerks help me fill out the forms. I was scared to death to take the MRI test, and now I had to face the challenge of using a strange computer to answer questions I didn’t necessarily know the answers to.

What if I said I wasn’t allergic to something but I really was? What if they gave it to me while I was in “the donut.” I could have a fatal reaction. This was like a Woody Allen movie. I needed to focus on the form, not the machine.

The simplest instruction was overwhelming. “Insert your medical insurance card and your driver’s license” to prove it was me. I was stuck at procedure one. Which card first? Then I had to go through a list of twenty-five questions while standing in front of the computer. Some I had to redo several times because I clicked the wrong box. The computer asked for identification containing information I didn’t know, so I had to rummage through my handbag looking for the appropriate cards that held that information. That was stressful as well.

It took me twenty minutes to get the forms filled out. I took a deep breath. I was done. I looked around the room at the other saps waiting their turns to go inside the donut. They looked back at me, I imagined wondering what took me so long at the machine.

I took a seat, thankful for a reprieve between machines. It was a humbling experience that I will only admit to you.

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This Was No Dunkin Donut

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I accomplished something yesterday I’ve never done and always feared. I had an MRI. I actually had an MRA (same machine), a type of MRI that checks for blood flow. Monday I go in again for the MRI, part two of an exam to check my heart.

Many years ago, I was told I have a mildly enlarged aorta. When I was younger the doctors were not concerned. As you get older, they like to pay more attention to it to make sure it doesn’t get larger, or eventually explode. Lucille Ball died from an aorta problem she was unaware of.

Since Lucy and I are so similar (I am kidding), I decided to finally get on a prevention program with my cardiologists. I had already been given an EKG and an echocardiogram by Dr. Robert Segal and his associate Dr. Bipul Roy who then suggested the MRI and MRA to have a more in-depth baseline.

Well, this Digidame flipped right out in their office. The suggestion of being inserted into a donut hole made me freak. My equilibrium became shaky for a few seconds and my breathing labored. I hate being out of control, so I immediately focused on getting my stability back. Then I went to war with Dr. Roy about not wanting to be trapped in an MRI.

He hunted six weeks for an open MRI for me that my insurance would pay for. I am not going to go into all of the false starts we experienced at other radiology centers that claimed they had open MRIs. That is a whole other story about people trading on false information.

What I learned as a novice (pretty pathetic, considering I am supposed to be somewhat tech savvy) is that an open MRI doesn’t mean open the way I interpreted it. Open means both ends of the donut are open, but your body is still inserted into the tube.

I thought Park Avenue Radiology would have an open MRI where I could see the sky. No siree! It was a donut. I told the technicians I couldn’t do it because I was claustrophobic. The truth is I am neurotic. Interestingly enough, Dr.Oz had a TV segment yesterday suggesting that none of us is ever really in control. It registered very deeply with me, and I was thinking about it while considering chickening out. The tech guys asked me to relax in the waiting room while they took another patient.

While I was sitting there, a woman around my age arrived with her husband. She was shaking and crying because she too was scared. She was uncontrollable. Her husband immediately informed the technicians that he would have to accompany her to the MRI room. They agreed without hesitation.

I watched the two of them interact just the way Eliot and I would have. He kept reassuring her everything would be okay and she kept snapping back at him, telling him to be quiet and to stop annoying her.

For some reason (where are the therapists when you need them?), her hysterics gave me the courage to proceed. I also have to admit the two male technicians I had were terrific. They articulated every step of the procedure, coaching me as if I were five. Sixty-five is more like it.

I did pretty well considering I dreaded this my whole life. I am acting like a big shot now. Let’s see how I get through part two on Monday.

I also want to thank my friend Dr. Williams Lucena who once told me he was very capable of doing something out of his comfort zone. I once asked him if he needed help with a particular travel task and he turned around to me and said, “I’m a big boy, I can handle it.” I kept thinking about his words as they were rolling me into the donut hole.

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Synchronizing the Moments of Your Life

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One of best things about having a smartphone is the camera. I take pictures all the time. Sometimes I post them on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Other times, I use them for DigiDame or send them via email to pals. A good portion of my photos go nowhere.

I get very upset when I go through my camera roll and see fantastic photos that I never shared with others. There are moments of my life that I know others could relate to and would make for interesting conversations.

That is why I am particularly interested in a new app called Memoir. The tech site Mashable says:

“Memoir syncs and stores photos from your phone and computer in the cloud, organizes them by date and then pulls in data from social networks like Facebook, Instagram and Foursquare to provide more social context. The app uses the time stamp and geolocation data to determine if a Foursquare check-in should be grouped together with an Instagram photo or a picture from your phone’s camera roll. Likewise, it analyzes data about those you’re connected to on social networks to determine if they were part of a particular moment, even if you never tagged them, and makes it easy to search for moments you shared.”

Basically, the brain of this app is collecting all related photos and storing them in one place. It’s done by time stamp and geo-location data. It searches years of files.

Sign up for Memoir. It is being rolled out slowly on iPhone only.

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Revlon Party Digital Essay

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I wanted to share the photos Russ Rowland, my good friend and now award-winning photographer, took for me last Wednesday when HWH PR produced a press party for our client Revlon Hair Appliances.

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The table of badges for beauty and fashion writers and bloggers plus VIP guests

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Stephanie Mercurio, the official greeter

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Super real estate agents Howard Margolis and Pat Slochower of Douglas Elliman, the angels who granted me the luxurious space for the Revlon press event

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Helen of Troy clients (they license the Revlon name) Karen Molina, Alan Ames, and Joann Parker

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Hair stylist Marina with hair model Rachel Ann Weiss

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A view from the second floor balcony

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Theresa Ferreira, Vera DaSilva, DigiDame, and Carolyn Karp, friends for over 30 years

Party Photos

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Follow-up to Shark Tank Post

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Everyone thinks their ideas are the best. I get ideas pitched to me all the time. Some arrive on the back of a paper napkin and others are presented in full-blown written proposals.

I am a target of their dreams because they know I know the right people. “The right people” consists of angel investors, venture capitalists, bankers, CEOs, writers, industry analysts, and people who know people.

I try to explain to wannabes what it takes to get money, but very few really get it. They believe their ideas are so good that everyone should stop what they are doing and give them a round of applause.

It doesn’t work that way. There are a million good ideas only a handful of which are by people who know how to execute them. I do know that investors look for certain characteristics and accomplishments in a person before they part with a dime.

The Sharks were interested in the Breathometer because the guy behind the technology had already started and sold a successful company. He has also pre-sold thousands of units, is willing to work around the clock to make the business a success, and has an exit plan that will make money for everyone involved,

Let me give you some very important tips.

1) Don’t ever admit to money people that you need them to be the brains behind the operation. They are supposed to be investing in you and your ability to get things done.

2) Be ready to prove that your concept makes money. Real proof, not daydreams. Investors want concrete evidence that your business will be profitable and that they will get their initial investment back in record speed.

3) Investors like entrepreneurs who have skin in the game. You have a better chance of getting money if you have also invested in your idea. Show them that you are serious.

4) Be ready to live modestly. Investors do not want to see their money being used for sizable salaries. No one makes money until they do.

5) This cannot be a part-time venture for you. If this is not your ful-time job, forget it. You are not getting a dime. Your commitment means everything.

A few years ago, it was pretty easy to get money. Today, it is very difficult. Be ready to fight the fight.

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Shark Tank Prevents Drunken Drivers

The other day, I admitted that I am an app hoarder. Just when I thought I had this nasty habit under control, it got worse. Today, I bought the Breathometer Breathalyzer App which measures your blood alcohol content. The whole purpose of the app is to tell you if you had too much to drink and if you’re in a condition to drive. Everyone knows that I am one of the last people on earth who needs this app. I barely drink. I could however, prance around parties taking the blood alcohol level of others who I think drink too much. If I thought they were in danger, I wouldn’t hesitate to try to stop them from driving.

The reason I rushed to buy the Breathometer Breathalyzer is because I saw the new invention on Shark Tank last Friday night. For the first time ever, the five Sharks, (Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary) will all be chipping in a total of $1 million to invest in what they think is going to be a great payoff. The Sharks will have 30 percent of the action.

The Breathometer is part app, part hardware. The app is needed to read the Breathometer Breathalyzer which is a small, key fob designed to plug into a phone’s headphone jack. By blowing into the Breathometer, the app reads your blood alcohol level.

For just $49.00, the new invention not only tells you your blood alcohol, but tracks your recovery process. It let’s you know when it’s safe to drive. This app can potentially save lives and prevents DUI’s.

The star of the show was Charles Michael Kim, the developer of the technology. The Sharks loved him. I will spell out why in tomorrow’s post. I have been around too long not to understand why money deals get made. I would love your comments as well after I give mine.

So far Yim is a big success story. This past March, he raised way more then his initial request on Indiegogo, the crowd funding platform. Yim’s goal was $25k. He raised $138,000 from over 3,800 contributors.

Yim is a good bet. He was the founder and CEO of Chatterfly, a start-up which was acquired by Plum District (a Kleiner Perkins Co.) who was only interested in the technology to further grow their version of the Daily Deals Business.

The Shark Tank visibility on Friday night has to be a major win win for both the investors and Yim. Seven million viewers learned about the Breathalyzer.

If a small percentage of viewers rush out to pre-order the hardware and download the app, the venture will turn out to be a whopper of a success.

Cheers!