Waterpik Press Tour 

It was an amazing day at Hearst Magazines in NYC. HWH PR arranged a media day for Waterpik Water Flossers at Cosmopolitan, Good Housekeeping, Redbook and Elle. I led the tour with Richard Bisson, CEO, Water Pik. Our mission was to spread the word on the importance of good oral health care. We met incredible editors and had the fortunate opportunity to tour the Good Housekeeping Institute where they test products for the Seal of Approval.  


Richard Bisson, CEO, Water Pik with Patricia Haegele – SVP Group Revenue Officer (Publisher); Laurie Jennings – Deputy Director Editorial; Rachel Rothman – Chief Technologist; Christine Rannazzisi – Assistant Publisher – Marketing Director, and Rich Hencke – Director, Strategy and Marketing Partnerships Good Housekeeping.

The other half of the caption above


Overlooking Central Park from The Institute.

The new Nordstrom department store under construction.

Karen Snyder Duke, Health Editor, Redbook with Richard Bisson, CEO, Water Pik

Megan O’Neill, Beauty and Fitness Editor ELLE, with Richard Bisson, CEO, Water Pik.

Modular Pod Tents Form New Trend In Camping 


I thought folks would love this new invention. I’m getting a very mixed reaction. People go camping to be alone. Not to mingle.

Yet, M2C Innovation of the United Kingdom, created POD Tents, a group of tents that are secured together to create a camping compound. Lots of campers can sleep under one connected roof.

I love this idea because I can be in the great outdoors, yet feel safe in a crowd. The modular camping system consists of individual tents that can be zipped together with connector tunnels. This allows you to create a large interior space where you can hang out with your friends and family.

Watch the video for this great new idea.

POD Maxi eight-person tent retails at $780 and the POD Mini four-person tent at $625. The tunnel goes for $140. You can make your purchase here.

Collar Perfect



There were more times than I care to remember when I couldn’t wear a particular sweater or blouse because the hanger it was stored on left bumps in the shoulder areas or creases in the collar. 

I tried to smooth them out with my fingers but it never worked. I was always too lazy to actually heat up an iron and straighten the garment. I would just pick something else to wear.

Sometimes I would spot others with the same problem. I used to wonder what kind of a person would leave the house wearing a sweater sporting bumps in all the wrong places? Another lazy nut.

I don’t have to worry about this anymore.

Say hello to Collar Perfect, a tiny touch up and travel iron. It’s so small, I can fit it into my purse. 

The Collar Perfect is perfect for fast touch ups. It doesn’t seem like much of an effort to take the The Collar Perfect out of a medicine cabinet or vanity shelf and start ironing away 

Watch the video above to see The Collar  Perfect in action. Click here to see Steve Greenberg demo the $35 unit on the Today Show. 

Tech Meets Fashion at The Met Gala

Super model Karolina Kurkova


This was one of the biggest nights for demonstrating tech wearables. The fashion company, Marchesa, designed a couture-gown with the IBM Watson cognitive computer system. 

It was debuted by super model Karolina Kurkova at the Metropolitan Museum of Art Costume Institute Benefit. The extravaganza is held the first Monday in May to raise money for the Costume Institute.

Marchesa is a high-profiled, brand specializing in high end womenwear. It was established in 2004 by Georgina Chapman and Keren Craig. Chapman is married to movie mogul Harvey Weinstein.

Watson gave Craig and Chapman suggestions on design and choices of material. The Marchesa founders came up with the idea of a gown that communicates through pulsating lights.

The Marchesa gown was the talk of the gala. This is just the very start of clothes that communicate. 

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Baby Boomers Now In Second Place 

Baby boomers aren’t so big anymore. We used to be the largest living generation in the United States. Now we have been overtaken by the millennials. 

Ouch that hurts. Baby boomers loved being the biggest group.

The Washington Post was among the first to  report the news from Pew Research Center. 

Millennials are the 18 to 34 year olds. There  are now 75.4 million living millennials, a half-million more than the 74.9 million living baby boomers, anyone who is 51 to 69 years old.

The report also said that millennials will peak in 2036 with 81.1 million people. The baby boomer generation peaked in 1999 with 78.8 million living members.



Frequent Flasher 

My cousin Jeff Young at Wynwood Walls. He emerged himself in the art. Eliot tried it too.

My cousin Jeff has had an obsession with flashlights for years. He has bought all kinds of fancy flashlights at many different price points. He is forever showing off various features and flashing their lights to demonstrate how far they can beam.

We would all laugh because we thought he was being silly. That notion recently changed for me when Jeff and his family visited us in Miami this past March. One night we were walking to a nearby restaurant and had to cross a very dark street. Instead of making a mad dash across the walkway, Jeff simply lit up the entire stretch and we proceeded without any difficulty.

That’s why my eyes opened wide when I read about the Shadowhawk X800, a new Navy Seal Grade tactical flashlight. It’s 100 times brighter than anything thing else. It sells for $200. I just learned that 20,000 units sold this month. Be sure to take advantage of the $75 gift certificate. 

You may think the flashlight on your smartphone is good enough. They simply don’t light up an entire area like a spotlight. The idea is to make your surrounding area visible for all to see.

 The company claims, “With the rise of domestic terrorism, Americans are searching for better ways to protect themselves and their families against crime. 

“The solution? Tactical flashlights. These are becoming popular self-defense tools in the wake of recent terror events. Companies like us, featuring Tactical Flashlights, can’t keep up with demand.” 

This is no flash in the pan.

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After 40 Years 

We listed our NYC co-op. This is going to be a very emotional journey. There is no explanation as to why now, other than we feel it’s time. We are very fortunate to have The (Howard) Margolis Team of Douglas Elliman representing us. 

Howard and I met online a few years ago, when I was searching around for an elaborate apartment to use for a press party. We did the event together in a whopper of a penthouse in Tudor City. We’ve been friendly ever since.

I never thought we would be working together on this project so soon. Eliot and I made the decision a few months ago and now one of the most famous real estate agents in the country is selling the place that has served us so well for decades. Howard was on Million Dollar Listing, NY, last week.

This is not the end for us in NYC. Eliot and I just want a different view.

Start Your Own Magazine 



It wasn’t that long ago that we all had printed pictures that we placed in photo albums. I used to spend hours each week looking at my photos.  I had a difficult time keeping the photos intact on the page as well as preventing them from fading, I was thrilled when everything went digital. 

No more printed photos. I now keep all of my photos in my camera roll. The trouble is that I am now storing a few thousand photos and never scroll back to look at any of them. 

That’s why I became intrigued with a new app called  Recently. It’s like going back to the future. Recently issues a monthly magazine featuring 100 of my best recent photos. Of course, I have to give Recently permission to review my camera roll. 

Recently charges $9 a month.  If I want, I can manually select and  remove pictures before they get published. The paper magazine will be sent to me every month. 

Say cheese! 

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The Meaning Of Passover  

Happy Passover to my family, friends, and acquaintances.

    
 

Smart Pillows  


   
 Images: Ultradia

Smart this, smart that. 

Everything we use today has to be “smart.” Now the smart technology has reached the pillow. I recently saw a demonstration of a smart pillow at eMerge, the Miami tech show.

The Chrona sleep system turns any pillow into a smart pillow. The Chrona technology is placed in a pillowcase so it can measure the movements of your head and torso. The companion app measures how well you slept and can also gently wake you up.

The company’s website explains the process. 

“Chrona uses an accelerometer to measure your movements while you sleep. Its Bluetooth Low Energy module safely transmits data between your Smartpillow and smartphone. Chrona is energy-efficient, so you’ll be able to power Chrona for over a week with a single charge.”

Watch the video for a precise explanation. 

Co-Founders Zimin Hang and Ben Bronsther teamed up with engineering students from Washington University in St. Louis to develop Chrona. Their company name is  Ultradia.
Expect to see more and more companies in this field. Many Americans are obsessed with how and when they sleep. They will do anything for a good night’s sleep. That sounds like big business to me.