I am writing you from Lisbon, Portugal. We flew here last night with a stopover in Madrid. We are on a two-week holiday. We stay in Lisbon for four days, then start an AMA Waterways River Cruise for seven nights on the Douro River. We finish up in Madrid for a few days.
I was rushing around like crazy to get certain work done so I didn’t have a lot of tedious work to attend to while we were traveling. We have complimentary wireless Internet everywhere we are staying, so I can keep an eye on my work.
Just when I thought I had everything wrapped up before the trip, I received a call in the middle of last week from my El Paso, TX, client saying they wanted to do a press party in late September in NYC for their new line of Revlon hair appliances. They needed us to secure a location ASAP and draft a proposal along with budgets.
I didn’t want to assign this task to anyone else at HWH because they are all loaded up with other deadline work. I am a big believer in blasting out emails to lots of potential sources to ask for help. My idea this time was to get one of the big name real estate brokers in Manhattan to provide us with an extraordinary apartment to hold the event. I wanted to find a very alluring place that would attract the press.
It took a few hours to target the right brokers, another 15 minutes to write the pitch, and then seconds to blast the email request. Within a half hour, I had positive replies from some of the most successful agents in the city including several from TV shows “Million Dollar Listing” and “Selling New York.”
There was one location that intrigued me the most. I immediately answered the email from that power broker who responded. It took a few emails back and forth on Wednesday afternoon to seal the deal followed by a confirmation phone call. Howard Margolis from Douglas Elliman agreed to meet me at the penthouse apartment on Friday seven hours before my flight for Lisbon took off.
I fell in love with the site, we schmoozed for a half hour, agreed to do other projects like this one in the future, and established what I believe will be a long working relationship.
Before email, this task would have taken me days to do and miles of pavement to pound. I may not be a lot of things, but I certainly am the master of email.
Here is the penthouse with terrace I secured, Be sure to click on the arrow below the picture to see the entire extravaganza.
Meet the broker I am working with Howard Margolis.
Broker Margolis also flies his own plane.
Views from our hotel room.