New Meaning to “Reinventing The Wheel”

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Here’s our chance to relive our youth. Remember when we used to bang on the steering wheel pretending to be a rocker? Now there is a steering wheel cover from Smack Attack called “Reinventing The Wheel,” or “RITW,” that has eight “smack” areas which instantaneously gives all kinds of drum sounds: bass drum, snare, tom, high hat, ride cymbal, crash cymbal, splash cymbal, and cowbell. Hit “RITW” in a smack area and you hear a thump, smack, or crash on top of any music from your iPhone’s music library.

The great part Is that setting up “RITW” is easy. All you have to do is slide the steering wheel cover over any steering wheel. Turn on the “RITW” and add drums to the music in your iPhone’s iTunes library by using Bluetooth.

Operating the “RITW” is not hazardous to driving. Your eyes never leave the road.

Amazon Original Programming

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Alpha House, an Amazon original program

Here we go! Just as the media predicted, Amazon is now in the original programming business. The eight comedies and six shows for children are listed on Amazon’s home page on the upper left. Click “Unlimited Instant Videos” and then scroll down to “Amazon Original Pilots.”

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A Tip from DigiDame

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Are you aware that when you compose an email or word document from your smartphone you can easily:

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The Today Show Despondent Over GMA Twitter Score

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The Today Show has had some major blows lately because of its huge drop in viewership, but nothing could have prepared them for the hit they took this morning. Just hours ago, Twitter, with its over 250 million active users, decided to announce its entry into the music business on ABC’s Good Morning America rather than the former morning news kingpin. My sources told me that you could hear a pin drop on the set of the Today Show as rival GMA got all cozy with one of the most sensational social media platforms.

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We Are Family

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Sydney and Celeste Corcoran

Normally, I would be thrilled to announce that a crowdfunding campaign on Facebook raised $200,000 for a good cause in one day. While the amount is staggering, the reason for the cause never should have happened. Celeste Corcoran and her daughter Sydney had shrapnel rip through their legs when the bomb went off at the Boston Marathon. They were standing at the finish line at the four-hour mark.

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Meet the Press

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lucky guy 1lucky guyLast night I was transformed back to my newspaper days, long before the Internet was born. We went to see Tom Hanks in Lucky Guy on Broadway. He plays Mike McAlary, the Pulitzer Prize-winning journalist and columnist who worked at the New York Daily News for 12 years. He became larger than life for his expose’ on Abner Louima, the victim of unspeakable New York police torture in 1977. The play was written by the late Nora Ephron, (May 19, 1941 – June 26, 2012) who wrote Silkwood, When Harry Met Sally, Sleep in Seattle, and Julie and Julia. The star-studded cast, Maura Tierney (his wife Alice) , Christopher McDonald, Peter Gerety, Courtney B. Vance, Peter Scolari, and Richard Masur all portrayed well-known reporters and editors who worked with him.

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Jobs-less

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iSteve, Funny or Die’s biopic of late Apple co-founder Steve Jobs, was just released online. The nearly 80-minute comedy is a parody of the biopic film genre. The script was written in three days and shot in five.

Don’t be impressed. I am trying to find something I like about it. I have included the trailer below and the link to the 80-minute movie is embedded on top of it.

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Always Scroll Down

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Most days, I am posting more than one story. If you get the daily DigiDame email blast, please be sure to scroll down to read all the stories. Sometimes, the better post is on the bottom of the email notification.

Also, please check http://www.digidame.com to see the post on the DigiDame site. If you don’t go to the site, you are missing out on the illustrations and videos. Your choice.

Thank you for reading DigiDame.

Lois

How Was Your Day?

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I spent the day chasing public safety writers and TV producers in order to get them interested in a story no one has done before. So far no takers. I have been down this road before. Pioneering a new concept or product is not easy. You have to work the press day and night until you get your first hit. Then others follow.

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The Next (Big) Step in Portable Music Players

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By now, many people have portable music players. They are better known as MP3 players. Music lovers use MP3s while they exercise, take long trips on airplanes and trains, drive in a car, are in
between appointments, and just relax. They are a wonderful invention.

What you don’t know is that most audiophiles (true sound aficionados) don’t consider the sound quality of MP3 players to be very good. In fact, many believe that the music has been distorted so much that no one is really hearing studio sound. Enter Astell&Kern AK 100. This is the first high definition portable music player.

My agency, HWH PR, is involved in the introduction of this unit. We demoed it to the music world at the New York Audio Show this past weekend. I was thrilled when many audio journalists (Absolute Sound, Stereophile) said the AK100 was the most exciting product at the show. One of the reasons for that is because the AK100 is pioneering a new achievement in portable sound. Many of us have big speaker systems at home that help us achieve the best sound possible. Now, we can take that quality on the road with us.

Oh, you want to know price? A mere $700.00.

Watch the video for a super great demo from B&H Photo.