A few of my friends recently admitted to me that they can’t identify certain people who were photographed with them just a few years ago. They are totally clueless who these folks might be. They know they were friends of friends, but which friends were they?

All this may be moot by the end of this year when Facebook will reportedly be introducing a new facial recognition program that will be as good as human identification. In the case of some of my senior friends, this innovative technology may even be better.

I heard about it today from a guy who has a new startup which showcases the most innovative products available at retail. The minute I got back to my office I googled “Facebook facial recognition” only to discover a number of recent stories saying that the social network was indeed working on such a technology.

Facebook has been going in this direction for years. Presently, they have a “prompt” on their site that helps you tag a friend who is in a photograph with you, I think this has much more to do with the words being spelled out in a sentence. Now, Facebook is developing a piece of software, called DeepFace, which they say “maps 3D facial features and creates a colorless model to narrow in on specific characterizations. The accuracy of the method is 97.25%, which is just under the 97.5% accuracy that a human can identify, according to the group.”

The new technology deserves a better source to explain it a little more deeply. Get it? Click here.